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See you in the work

Behind every meaningful AI breakthrough is a person asking a better question, making a tough decision, or finding a new way forward. Explore how the NFL and Seattle Seahawks are using AI to uncover new insights and rethink what's possible on and off the field.
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Person seated in a stadium using data insights to prepare for future game decisions.

Microsoft x Seahawks

Director of Football Analysis Brian Eayrs uses Copilot in Excel to help the Seahawks prepare for what’s next.

Go inside the game Football players competing on the field, representing AI-powered insights that help transform game strategy.

Microsoft x NFL

NFL Deputy CIO Aaron Amendolia is exploring how AI can amplify human expertise and help the league.

Explore the story Formula One race car with performance analytics overlays illustrating AI-driven race strategy and optimization.

Microsoft x Mercedes-AMG PETRONAS F1 Team

Lead Race Strategist Joey McMillan uses Azure to run thousands of simulations and help the team make race-day decisions.

Go behind the strategy
MICROSOFT X SEAHAWKS

See Brian in the work

Brian Eayrs, Director of Football Analysis, uses Copilot in Excel to uncover patterns, test scenarios, and turn data into gameday insights.
Watch now Get the NFL playbook Play Video
MICROSOFT X NFL

See Aaron in the work

To innovate on 100 years of history, NFL Deputy CIO Aaron Amendolia explores how AI can help the league rethink long-standing processes and improve the game.
Watch now Learn how the NFL uses AI Hands using a handheld device to capture player performance data. Play Video
MICROSOFT X MERCEDES-AMG PETRONAS F1 TEAM

See Joey in the work

Lead Race Strategist Joey McMillan uses Azure to run thousands of simulations, helping the team make critical decisions under pressure.
Watch now Behind the race strategy Formula One driver seated in a race car wearing a helmet. Play video

What could transformation look like in your organization?

 Every transformation journey starts in a different place, but the challenge is often the same: how do you move from experimentation to lasting business impact? Explore practical insights, frameworks, and real-world examples that can help you chart your next steps.
Explore Frontier Transformation
MORE CUSTOMER STORIES

The work continues

Every day, Microsoft customers are using AI to solve problems, make decisions, and do work that matters. Their stories are just the beginning.
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HEALTHCARE

Fighting clinician burnout

Using Dragon Copilot, Brown Health reduced after-hours work for over 400 clinicians.

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MANUFACTURING

Addressing healthcare labor shortages

Building on Azure, Kawasaki developed a robotics platform to address labor shortages in healthcare.

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RETAIL

Bringing innovation to a heritage brand

To simplify work, Levi’s built a Super Agent that empowers employees to make faster decisions.

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FINANCIAL SERVICES

Building confidence to explore AI

Microsoft 365 Copilot gives Genworth employees the confidence to explore AI and innovate.

Thinking about what's next?

As AI becomes a business priority, leaders face critical decisions about investments, readiness, governance, and value creation. This e-book brings together insights from Microsoft executives, research, and the experiences of Frontier Firms to help you inform the conversations and decisions ahead.

Read the AI Decision Brief

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