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Best for Britain

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Best for Britain
Formation26 April 2017 (2017-04-26)
FoundersGina Miller
Clive Cowdery
Stephen Peel
Eloise Todd
TypeCivil society group
Chairperson
Peter Norris (since 1 January 2024 (2024-01-01))
Key people
Naomi Smith (CEO)[1]
Websitebestforbritain.org

Best for Britain is a civil society campaign formed of researchers, data scientists, strategists, and activists who say that they are working to fix "the problems Britain faces after Brexit".[2] Originally launched on 26 April 2017[3] to stop Brexit and continue the UK's membership of the European Union (EU),[4] the organisation's aim since 2021 has been strengthening UK-EU ties as well as protecting democratic rights within the UK.[5]

Aims

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Prior to the finalisation of Brexit, Best for Britain's goal was a democratic way to stop Brexit.[6] Since 2021, Best for Britain aims to keep the UK open to EU membership in the future,[6] but in the short-term aims at re-engagement with Europe, internationalist policies, and cooperation with business.[5] As part of the organisation's relaunch in April 2021, chief executive Naomi Smith wrote in The Times that the organisation had shifted from a “reactive campaign in response to an emergent threat to Britain’s place in the world” to a “proactive organisation that will stand up against a decline in internationalist values happening again”.[5]

Since 2021, Best for Britain says that it aims to fix the problems Britain faces after Brexit through a combination of evidence gathering, policy creation, public engagement and political campaigning.[7] They aim to secure better outcomes for the UK by seeking improvements to the UK-EU relationship, advocating evidence-based policy recommendations to decision makers.[8]

Best for Britain campaigns to strengthen democratic rights and government accountability within the UK, and opposes restrictions to public right to protest[9] and new barriers to voting.[10] They campaign for reform of the UK's first-past-the-post electoral system[11][better source needed]