r/digital_marketing

Hi everyone,

I'm 24 years old, have completed my 12th grade, and am currently pursuing a BBA online. I work as a gig worker at the moment, but I want to transition into digital marketing, specifically PPC (Pay-Per-Click advertising).

I'm interested in learning Google Ads, Meta Ads, campaign optimization, keyword research, and performance tracking. My goal is to develop practical skills and eventually land an entry-level PPC or paid media job.

I'd really appreciate advice from people who are already working in this field.

What should my roadmap look like? What would be a realistic step-by-step plan to become job-ready within 3–6 months?

How difficult is it to get an entry-level PPC job in India? What skills and qualifications do employers actually look for?

Since I'm working as a gig worker, I need to manage my learning alongside my work, so I want to focus on skills that will genuinely improve my chances of getting hired.

I'd be grateful for any practical advice, learning resources, course recommendations, or insights from people who started their careers from a similar background.

Thank you for your time and guidance!

Digital marketing has changed a lot with social media, paid advertising, AI tools, and short-form content.

Still, I keep seeing SEO mentioned as one of the core skills marketers should understand.

For someone entering digital marketing today, would you still recommend learning SEO fundamentals?

By other channels, I mean physical mail, cold calling, print media, and affiliate & referrals.