Voices of the many, not the select few.
Millions of fans are talking about your club right now — across Reddit, X and YouTube.
Fan Narrative finds that conversation and turns it into talking points, narratives and quotes you can use — so what you say reflects the many, not the vocal few.
Our data is used by
Creators and fan media who take our reports into their shows — and their audiences hear the many, not the vocal few.
Who are ya?
Our report lineup includes
Navigating the field of varying Topics
Fans might love the players but hate the owner, think the keeper had a shocker but the striker was on fire, or be buzzing about being top of the league while still critiquing the team’s style. We tag every emotion to the right topic/category so you get the full picture.
Know whose voice it is
We strip out spam and bots, and work out which club each fan supports, so you can tell your own fanbase’s view from the rival noise around it — and hear both sides when you want to.
Stop asking, start listening
No need for Twitter polls or asking your audience for votes and getting limited results. Don’t restrict yourself to just your followers—tap into millions of voices and hear everyone opinion.
We can then filter the conversation by fanbase, highlight top voices or customise it to any criteria you choose.
We, our, they, their, she, he, us…
We dive into subjective and progressive pronouns to fully understand the conversation and its complete context!
Who is it for...
Create videos your audience truly wants to see with insights into what they care about and how they feel.
Learn more →Deliver episodes that resonate by knowing what topics captivate your listeners.
Learn more →Read the room and understand your fans. Our insights help shape communications, build stronger connections, and improve the fan experience.
Learn more →Find fresh angles with insights into how audiences react to stories and events.
Learn more →Know what your audience think before you go live. Our insights ensure your scripts, discussions, and segments capture the emotions and opinions of your audience and what matters most to them.
Learn more →Be one step ahead of the market. See which stories, injuries and narratives are spreading through fan conversation before they move the odds.
Learn more →Our reports save you hours of research and polling by delivering insights rooted in facts. We provide quotable, categorized content that goes far beyond traditional sentiment analysis. Our technology identifies 28 distinct emotion types, capturing exactly how fans truly feel.
The Free Kick — the weekend, wrapped up
Every Monday we read what millions of fans actually said about the weekend’s football and turn it into one email. No pundits, no hot takes for the sake of it — just what the terraces really thought, with the receipts.
Free forever. One click to unsubscribe.
15 talking points
At least one from every game
Team of the week
Picked on fan approval, not pundit opinion
Manager of the week
The one fans actually credited
Hidden gems
The posts that deserved more reach
Choose how closely you’re listening.
All our plans start with a 7 day free trial. Cancel anytime, no commitment.
- Monitor 5 keywords of your choice
- Real-time alerts from Reddit — Premier League & football subreddits
- Live mentions feed
- Everything in Scout
- Every topic, player and club monitored automatically — all 37 covered
- Browse & search topics and teams like a tree
- 10 of your own keywords
- Everything in ITK
- Email alerts on any team, player or topic you pick from what we track
- Analysed reports — talking points, content ideas,narrativesNot just a mentions count. Each report reads the conversation for you — the talking points fans keep returning to, the angles worth covering, and the narratives forming around your club — with the posts behind every point.
- Read straight from the data, right in your dashboard
- The complete picture of the conversation
- Commission a custom report — from£149For a one-off that needs its own report — a transfer-window review, a season post-mortem, a stakeholder paper — commission it and we build it end to end from the same fan conversation. Priced per brief from £149; we scope it and quote a fixed price before you pay anything.
- Everything in Hear We Go
- News trend alerts — pushed to you as fans starttalkingWe watch for a topic gathering pace across the fanbase and push it to you as it takes off — not hours later once it is everywhere. Time to get ahead of the story instead of reacting to it.
- Report voice — draft findings for a fan audience or aboardroomEvery report can be written in the voice you need — warm and conversational for a fan newsletter, or measured and executive for a boardroom paper. Same findings, same sources; only the tone shifts to match who is reading.
- Name the X accounts & YouTube creators we track for you
- 25 of your own keywords
- Weekly "state of your fanbase" digest
- Custom reports at your member rate — 20% off everycommissionCommission a one-off report answering a single question you bring us — designed, sourced and written from the fan conversation. Every commission is 20% off the standard price on The Special One.
- Everything in The Special One
- Instant match reaction — live, built for post-game shows
- Comprehensive match reactions in 15–30 mins — every moment captured
- Custom reports — 2 a month included, on any question you bringusA one-off report designed, sourced and written end to end from the fan conversation — in-depth research on any question you bring us. Two a month are included; further reports are billed at your member rate.
- Fanbase gauging & predictions
- Evidence-grade records — every finding sourced, timestamped and yours toexportEvery figure and quote in a report traces back to the original post, with a timestamp and a link. Export the full record — defensible enough to put in front of a board, a sponsor or a regulator.
