
ãããžã¡ã³ãã®èªã¿æžããœããã³ãé³å£°ã³ã³ãã³ããCULTIBASE Radio #14
é³å£°ã³ã³ãã³ãã§æ°ã«ãªãéšåãåãçããªãæžãçããŠãããŸãã
ä»åæ¡ãäžããé³å£°ã³ã³ãã³ãã¯ã
"ãã¬ã€ã³ã°ãããŒãžã£ãŒã®ããã©ã"ãçªç ŽããïŒã€ã®æ»ç¥æ³ïŒCULTIBASE Radio #14
ã§ãã
CULTIBASE Radioã¯ãããããã®æä»£ã®ã人ããšãçµç¹ãã®ãããžã¡ã³ãã®å®è·µè«ãæ¢ç©¶ããŠããçªçµã§ããçµå¶ã³ã³ãµã«ãã£ã³ã°ãã¡ãŒã ã§ãããæç§çèªå®ã®ç ç©¶æ©é¢ã§ãããæ ªåŒäŒç€ŸMIMIGURIããéãããŠããŸãã
ãã®é³å£°ã³ã³ãã³ãããããžã¡ã³ãã«ã€ããŠããã€ãæ°ã¥ããäžããŠããããæ¥œãã¿ãªã³ã³ãã³ãã§ãã
ãããžã¡ã³ãã®èªã¿æžããœããã³
ä»åã®ã³ã³ãã³ãã§ã¯ããããžã¡ã³ãã®ãèªã¿æžããœããã³ãïŒåºç€çèœåïŒã5ã€ã®é ç®ã§èª¬æãããŠããŸãã
ç§èªèº«ããã®ïŒã€ãããªãéèŠãªé
ç®ã ãšãè
¹èœã¡ããŸããã
ãã®ïŒã€ã¯ä»¥äžã§ãã
èŠä»¶å®çŸ©
ããŒãã£ã³ã°ãã«ã¬ã³ããŒã®ãã¶ã€ã³
æ¯ãè¿ããããŠããªã
ãã¡ã·ãªããŒã·ã§ã³ãã§ããªã
ããŒã ã®æããªãã
ããããæç²ããŠæžãçããŠãããŸãã
ïŒïŒèŠä»¶å®çŸ©
äœããã£ãŠææãšããã®ãã
ãã€ãŸã§ã«èª°ãäœãããã®ãã
ãããããŒã å ã§ã©ããããµãã«ãã£ãŠããã®ããã¡ãããšå®çŸ©ãããŠããªãã±ãŒã¹ããããå€ãã
ã»ã»ã»
ã§ãã¡ãããšãã®èŠä»¶å®çŸ©ããã£ãŠãæ¥æ¬èªã誰ã«å¯ŸããŠãæ£ããã¡ãããšäŒããããã«æžãã£ãŠããã®ã£ãŠãçµæ§åºæ¬çãªã¹ãã«ãªãã§ãããã
ãã®ããããã¯é£ããã
ããŒã åäœã§ããã€ãŸã§ã«ãã©ã®ãããªç¶æ ã«æã£ãŠããã®ãããã誰ãèŠãŠããåºæ¥ãŠãã/åºæ¥ãŠããªããæç¢ºãªç¶æ³ã§å®çŸ©ããŠããããšã¯ããŒã éå¶äžãšãŠã倧åã§ãã
éåžžã¯ãçµç¹ã®äžã§ãäžäœã®ç®æšã«çŽã¥ã圢ã§äžäœã®ç®æšãèšå®ãããŠãããŸãã
ãã®æŽåæ§ããæé軞ã§ãç¶æ
軞ã§ãæŽåããŠããç¶æ
ãäœãããšã
æŽåããŠããªãå Žåã¯ããªãæŽåãããªããŠãããã®ããèšèªåãããŠããç¶æ
ãæ±ããããŸãã
ãã®ç¬¬ïŒæ®µéã§ãèŠä»¶å®çŸ©ã衚ã§ãŸãšãããããã€ã鲿ãé±åäœã§è¿œããããããšãã§ãã管çãã©ãŒããããæŽã£ãŠããããšãçæ³çã§ãã
ïŒïŒããŒãã£ã³ã°ãã«ã¬ã³ããŒã®ãã¶ã€ã³
ããŒã ã§ã宿çã«æç¶çã«ããã®ååæãšãïŒå¹Žãšãèµ°ããããããªãã§ããã
ã ããããããã¡ãããšç®æããŠãææ¬¡åäœãšã鱿¬¡åäœã§ã©ããããµãã«ããŒãã£ã³ã°ãã©ãã«ãããŠäœãã¢ãžã§ã³ãã§è©±ããŠãã©ããããµãã«æ±ºãããããŒã ãåãã®ãã£ãŠããããšãã¡ãããšèšèšããŠããªãã±ãŒã¹ãå€ãã
ããããããã£ãã®èŠä»¶å®çŸ©ãã§ããŠããªããšãæªãæå³ã§ãã¿åã£ã¡ãã£ãŠäœã決ããªãã§ãšããããèµ°ã£ãŠäœã決ããªããŸãŸãŠã£ãŒã¯ãªãŒãšãããšãããã眮ãã¡ãã£ãŠããšããããå ¥ã蟌ããã ããã©ãããã®ãªããã¢ãžã§ã³ããæ±ºãŸã£ãŠããªãããããªããšãªã話ããŠäœã決ãŸããªããŸãŸããããæ¥é±ïŒã¿ãããªã®ãç¶ãå°çã§ããã
幎éåäœã®ç®æšããååæã鱿¬¡ãæ¥æ¬¡ã«èœãšã蟌ãŸããŠããŠãããã«ã€ããŠãå®äŸã§ãªãŒããŒ/ã¡ã³ããŒéã®2éå±€ã§ããŒãã£ã³ã°ãçµãŸããŠããç¶æ ãäœãããšã¯ããããžã¡ã³ãã«ãããŠæ¥µããŠéèŠã§ãã
ãã®æãèŠä»¶å®çŸ©ã®é²æã管çãã管çãã©ãŒããããå ã«ãäŒè°ã®åºæ¬ãšãªãããŒã¯ã¹ã¯ãªãããäœãããŠããããšãçæ³ã§ããã
ïŒïŒæ¯ãè¿ããããŠããªã
ããããäœã決ããŠãªããŠãäœããã®ããªããšãªããã£ãå®äŸã ããããããã仮説ããªããã§ãããã
仮説ããªãããæ¯ãè¿ããªãã
é±åäœã§æ¯ãè¿ããããå Žåã仮説ãšã¯ãé±ã®ç®æšãšãªããŸãã
ãä»é±ã¯ãããŸã§ããã
ãšãã仮説ïŒé±ç®æšïŒããããããããé±ãçµãã£ãåŸã仮説æ€èšŒã®æ¯ãè¿ããã§ããã
ãããã鱿¬¡äŒè°ã§ããšãçµæã®å ±åã ãã«ãªã£ãŠããŠãé±ã®ç®æšã«å¯Ÿããéäžè¶³ãæããã«ãªã£ãŠããªãã±ãŒã¹ããããŸãã
ããã ãšãäžè¶³ãæããã«ãªããªãã®ã§ãä»®èª¬âæ€èšŒâå®è¡ã®ãµã€ã¯ã«ãåããªããªããŸãã
鱿¬¡äŒè°ã®å Žåã
é±ç®æšâé±çµæâéäžè¶³æœåºâ次é±ç®æšãšã¢ã¯ã·ã§ã³ãã©ã³
ã®ãµã€ã¯ã«ãåããŠããããšãåºæ¬ã§ãã
ïŒïŒãã¡ã·ãªããŒã·ã§ã³ãåºæ¥ãªã
ãã®ç¶æ ã®äžã§ã ãããé²ããšããŒã ã®ç¶æ ãéºæªã«ãªããã§ãããã
ã§ããã®æã«åºãŠããããžãã¯ããŒã¯ãŒãã¯ã¿ããªã倧奜ããªå¯Ÿè©±ã§ããã察話ããŸãããïŒã¿ããªã§æèŠãåºãåããŸãããïŒã£ãŠèšããã ãã©ã
ãããã仮説ããªããã
èªåãã¡ãäœãã£ãŠãã®ãåãããªãã
èŠä»¶å®çŸ©ããªããã
ã«ã¬ã³ããŒãããããªãã
æ¯ãè¿ããŠãªãããã
ãªããã¹ãã¬ã¹ãåãåºãã ãã«ãªã£ã¡ãããã
ã§ããªãã仲è¯ããªãã ãã«ãªãã ãã
ããã¯ãã¡ã·ãªããŒã·ã§ã³ãããªãã
鲿äŒè°ã®ãã¡ã·ãªããŒã·ã§ã³ãšã¯ã
äœãäžæããã£ãŠããªãã®ãã課é¡ãç¹å®ãã
課é¡ã«å¯Ÿãã察çãããã€ãŸã§ã«ãã©ããŸã§ã誰ãããã®ãããæç¢ºåãã
次åã®ããŒãã£ã³ã°ã§ãããæ€èšŒããæµããäœãããšã§ãã
仮説ïŒç®æšïŒããªããšèª²é¡ã®ç¹å®ãã§ãããçµæãçæ³ãšãããã¡ã·ãªããŒã·ã§ã³ã¯è¡ããããåºæ¥ãªãçç±ã®æ¿èªäŒãå·ã®ãªãåãäŒãã®ããã«ãªããã¡ã§ãã
ïŒïŒããŒã ãšããŠæãçŽããåºæ¥ãªã
ããããèŠä»¶å®çŸ©ã£ãŠä»®èª¬ãç«ãŠãããããäœããããã¿ãããªè©±ããããªãã§ããã
ãã®ä»®èª¬ã£ãŠäœãã®åæãšãç«èãã€ã³ãããªããšä»®èª¬ãšãèŠä»¶ãŠããããã§ããªããããªãã§ããã
ããããèŠä»¶å®çŸ©å ãééã£ãŠããã£ãŠãªããããããªãã§ããã
ã ãããããã¡ãããšããŒã ã§æãçŽããã£ãŠããã®ãããã倧åã
é±åäœã®æ¯ãè¿ããè¡ãäžã§ãæåäœãååæåäœã§ã®æ¯ãè¿ãããåãããŠå®æœããŠãããŸãããããããã®ååæç®æšããå šç€Ÿç®æšãšæŽåããŠãããã®ç¢ºèªã¯ååæåäœã§å¿ èŠã§ãã
PVãUUãäžããŠãã売äžã«ç¹ãããªãEC販売ã®ã±ãŒã¹
åè«ä»¶æ°ãå¢ãããŠããæçŽã«ç¹ãããªãBtoBå¶æ¥ã®ã±ãŒã¹
çãäŸãšããŠæããããŸãããããããäžäœç®æšãäžäœç®æšã®KPIãšãªã£ãŠããªãå Žåãäžäœç®æšãèŠçŽãå¿ èŠãå æé¢ä¿ã®æãçŽãã®å¿ èŠæ§ãåºãŠããŸãã
ããã®æãçŽãããªããšãééã£ãæ¹åã§ã®åªåãç¶ããŠããŸãããšã§ãçŸå Žãç²åŒããŠããç¶æ³ãšãªããŸãã
ãããžã¡ã³ãã®èªã¿æžããœããã³ãèãã
ãã®ã³ã³ãã³ããããšã«èªåãªãã«ãããžã¡ã³ãã®èªã¿æžããœããã³ãèããŠã¿ããšã以äžã®ããã«èšèªåã§ããŸããã
ããŒã ã®äŸ¡å€èгãå ·äœåããã«ãŒã«ãããã€ãèšå®ããŠå®ãã
枬å®å¯èœãªç®æšãèšå®ããã
ç®æšã®é²æã远ããããããã®æ/鱿¬¡ãã©ãŒããããäœæããã
å®äŸã§ãã©ãŒããããçšããŠæ¯ãè¿ããããã
課é¡ãæããŠãéç¹è¡åãçµã蟌ã¿ãè¡åéãäžããã
æã»ååæã®çµæãèžãŸããŠãïŒã®ã«ãŒã«ãïŒã®ãã©ãŒããããèŠçŽãã
æã»ååæã®çµæãèžãŸããŠãååæç®æšãèŠçŽãã
ãã®ïŒã€ã®ãµã€ã¯ã«ãåãã粟床ãäžããŠããããšãèªåã«ãšã£ãŠã®ããããžã¡ã³ãã®èªã¿æžããœããã³ãã ãšèããŸããã
ä»åŸã宿çã«ãã®èãæ¹ãæ¯ãè¿ããªãããèšèªåã®ç²ŸåºŠãäžããŠãããããšæããŸãã