
äžäºäœåéè¡ïœå°±æŽ»é¢æ¥æ³å®åç50éžâ¶28åç
äžäºäœåéè¡ïŒSMBCïŒã®å å®ãç®æã28åã®çãããžãã¡ã¬ãã³ã¯ã®äžã§ãSMBCã¯ããã¹ããŒãæããåã®çªç Žåããå 鲿§ã»é©æ°æ§ããéãããã«ã«ãã£ãŒã極ããŠè²æ¿ãéèæ©é¢ã§ããéå©ã®ããäžçã®æ¬æ Œçãªå°æ¥ãããžã¿ã«ç·åéèãµãŒãã¹ãOliveãã®èºé²ãã¢ãžã¢ã§ã®ãã«ããã©ã³ãã£ã€ãºæŠç¥ãªã©ãå€é©æã«ããéèããžãã¹ãçœåŒããåè¡ã®é¢æ¥ã§ã¯ãåªçççãªåãçããåãªãæ¥çç¥èã®æèšã¯äžåéçšããŸããã
æ¬èšäºã¯ãSMBCã®éžèïŒãªã¯ã«ãŒã¿ãŒé¢è«ãã忬¡é¢æ¥ãæçµåœ¹å¡é¢æ¥ãŸã§ïŒã§å®éã«åãããé »åºã»éèŠè³ªå50åãå³éžãã培åºè§£èª¬ããå®è·µçæ»ç¥æžã§ããåèšåã«ã¯ãSMBCã®æ±ãã人ç©åïŒèªåŸçè¡åãæ³¥èãããæãåã顧客æ¬äœã®è¿œæ±ïŒã«å³ãããæš¡ç¯åçããšãåçã®èåŸã«ããæå³ãèŠæãã颿¥å®ã®èŠç¹ã»æ¹åã¢ããã€ã¹ããå®å šåé²ããŸããã
æŽ»çšæ³ãšããŠããŸãã¯æš¡ç¯åçããªããã ãã§ãªãããªã颿¥å®ã¯ãã®åããæããããã®ãããšããè©äŸ¡ãã€ã³ããçèªããŠãã ããããããŠãèªèº«ã®åäœéšãèšèã«çœ®ãæããªããã説åŸåããç¬èªã®ãšããœãŒããžæè¯ãããŠãããŸããããæ¬çªã®é¢æ¥å®€ã§èªä¿¡ãæã£ãŠèªå·±è¡šçŸããå å®ãåã¡åãããã®äŒŽèµ°ããŒã«ãšããŠãã«æŽ»çšããŠãã ããã
â . èªå·±åæã»äººç©å
Q1. åŠçæä»£ã«æãåãå ¥ããŠåãçµãã ããšïŒã¬ã¯ãã«ïŒãæããŠãã ããã
âïž æš¡ç¯åçïŒ å€§åŠã®äœè²äŒãµãã«ãŒéšã§äž»åãåããéšå¡100åã®ç·Žç¿ç°å¢æ¹é©ãšééšçã®äœæžã«å°œåããŸãããåŸæ¥ã¯ãããããŒã äžå¿ã®éå¶ã§äžäœããŒã ã®ã¢ãããŒã·ã§ã³äœäžã課é¡ã§ãããããã§éšå¡å šå¡ãšã®åå¥å¯Ÿè©±ã宿œããäžæºã®æ¬è³ªããåªåã®å¯èŠåäžè¶³ãã«ãããšç¹å®ããŸãããåéžæã®ç®æšéæåºŠãæ°å€åããŠãã£ãŒãããã¯ããä»çµã¿ãå°å ¥ããç·Žç¿è©Šåã®åºå Žæ©äŒãåç·šæããçµæã幎éééšè ãå幎ã®12åãã2åã«æããããŒã å²äžåã®å šåœå€§äŒåºå Žãæããããšãã§ããŸããã
ð¡ 颿¥å®ã®èŠç¹ïŒ ã¬ã¯ãã«ã§ã¯ãç®æšã®é«ããã課é¡çºèŠã®è§£å床ããåšå²ãå·»ãèŸŒãæšé²åããèŠãŠããŸããSMBCã§ã¯è¥æããèªãæ±ããããŠæ³¥èãçŸå Žãåããè¡ååãåŒ·ãæ±ããããŸããåã«åœ¹è·ãçµæãèªãã®ã§ã¯ãªããå©å®³ãæèã®ç°ãªã仲éã«å¯ŸããŠã©ãåãåããã©ã®ãããªå·¥å€«ã§è¡åå€å®¹ãä¿ããã®ããšããããã»ã¹ãå ·äœçã«èªãããšã§ããã³ã«ãŒãšããŠã®å¯Ÿäººæè¡åãæ³¥èãçªç Žåãé«ãè©äŸ¡ããŸãã
Q2. ããªãã®ãæå€§ã®åŒ·ã¿ããšããããè£ä»ããå ·äœçãªãšããœãŒããæããŠãã ããã
âïž æš¡ç¯åçïŒ ç§ã®åŒ·ã¿ã¯ãéå¢ã«ãããŠãç²ã匷ãçªç Žå£ãèŠåºãè¡ååãã§ããé·æã€ã³ã¿ãŒã³ã·ããå ã®BtoBå¶æ¥ã§ãæ°èŠéæç®æšã®æªéãç¶ããéãæããã顧客30瀟ã«äžå¯§ãªåŸ¡ç€Œãšãšãã«å€±æ³šçç±ã®ãã¢ãªã³ã°ãè¡ããŸããããã®çµæãæ¥çç¹æã®ç¹å¿æã«ã¢ãããŒãããŠããããšã倿ããææ¡ã¿ã€ãã³ã°ã鿣æçŽåã«ã·ããããããšãšãã«ãç«¶åä»ç€Ÿã«ã¯ãªãæ¥ååæžããŒã¿ãçã蟌ãã ææ¡è³æãžãšå·æ°ããŸããããã®çµæãç¿ååæã«ã¯æçŽçã3åã«åäžããããŒã ãããã®æ°èŠå¥çŽæ°ãéæããŸããã
ð¡ 颿¥å®ã®èŠç¹ïŒ SMBCãæ²ãããProactive & Innovativeãã®ç²Ÿç¥ã«åèŽãã匷ã¿ã§ãããã確èªããŠããŸããéèå¶æ¥ã§ã¯ç«¶åãšã®æ¿ããã³ã³ãã顧客ããã®å³ããæãã«çŽé¢ããå Žé¢ãæ¥åžžè¶é£¯äºã§ãã倱æãæçµ¶ã«çŽé¢ããéã«ãä»è²¬ã«ããå·éã«èŠå ãåæããèªçºçãã€è¿ éã«è¡åãèµ·ããã人æãã©ãããããšããœãŒãã®å ·äœæ§ãšæ¬äººã®ç±éããå€å®ããŠããŸãã
Q3. ãèªèº«ã®ã匱ã¿ãã課é¡ãšèªèããŠããç¹ããŸããã®æ¹åãžã®åãçµã¿ãæããŠãã ããã
âïž æš¡ç¯åçïŒ ç§ã®åŒ±ã¿ã¯ãç©äºãæ±ã蟌ã¿ãäžäººã§å®çµãããããšããããç¹ãã§ãããŒãã®å ±åç ç©¶ãªãŒããŒãåããéãå šäœã®é²è¡é ããäžäººã§æœåããããšåŸ¹å€ãéããäœèª¿ã厩ããŠããã£ãŠé²è¡ãåæ»ãããŠããŸã£ãèŠãçµéšããããŸãããã®å€±æãççããçŸåšã¯ãå šäœã®é²æå ±æã®ä»çµã¿åããšãæ©æã®åšå²ãžã®çžè«ãã培åºããŠããŸããå ·äœçã«ã¯ãã¿ã¹ã¯ã现ååããŠå¯èŠåãã鲿ç70ïŒ ã®æ®µéã§ã¡ã³ããŒãææã«ç¶æ³ãå ±æããŠæèŠãæ±ããã«ãŒã«ãèšããããšã§ãçµç¹ãšããŠã®æææå€§åãå³ã£ãŠããŸãã
ð¡ 颿¥å®ã®èŠç¹ïŒ åãªãçæã®åçœã§ã¯ãªãã客芳çãªèªå·±èªèåãšãããããåŸãæèšãã©ãè¡åæ§åŒã«æè¯ãããŠããããæž¬ã£ãŠããŸããã¡ã¬ãã³ã¯ã®æ¥åã¯äžäººã§å®çµãããã®ã¯çç¡ã§ãããçµç¹åãããŒã ãã¬ã€ãäžå¯æ¬ ã§ããèªåã®éçãæ£ããèªç¥ããæ©ãã«å ±é£çžãåšå²ã®ååãä»°ãå§¿å¢ã身ã«ã€ããŠããããå³ãããã§ãã¯ããŠããŸãã
Q4. ãããŸã§äººçã§æã倧ããªæ«æãå°é£ãªçµéšãšããããã©ãä¹ãè¶ããããæããŠãã ããã
âïž æš¡ç¯åçïŒ å€§åŠåéšã«ãããŠç¬¬äžå¿ææ ¡ã«äžåæ Œãšãªã£ãçµéšã§ããæš¡è©Šã®å€å®ãè¯ãã£ãããšããæ ¢å¿ãçããéå»åã®åŸ¹åºçãªåŸååæãæ ã£ãããšãäž»å ã§ãããåœåã¯æ·±ãç¡åæãå³ãããŸããããäžåæ Œéç¥ãæºã«è²Œããèªãã®ãçãããšæ£é¢ããåãåããŸãããæµªäººç掻ã§ã¯æ¥ã ã®åŠç¿æéãšç解床ã现ããããŒã¿ç®¡çããäºåæ ¡ã®è¬åž«ã«é±1å匱ç¹åæãä»°ãPDCAã培åºããŸããã1幎éæçŽã«ããæããçµæãç®æšåå·®å€ã倧ããè¶ ããŠå¿ææ ¡ãžã®åæ Œãæããããšãã§ããæ«æãç³§ã«æé·ãã粟ç¥çã¿ããã¹ã身ã«ã€ããŸããã
ð¡ 颿¥å®ã®èŠç¹ïŒ å°é£ã«å¯Ÿãããã¬ãžãªãšã³ã¹ïŒç²Ÿç¥çå埩åïŒããšãåçã®æ·±ãããèŠãŠããŸããSMBCã®ç€Ÿå¡ã¯ãå³ãããã«ããããŒã±ããã®æ¿å€ãé¡§å®¢äŒæ¥ã®äºæ¥åçãªã©ãã¬ãã·ã£ãŒã®ãããå±é¢ã«æ°å€ãçŽé¢ããŸãã倱æããéã«èšãèš³ããããæ ¹æ¬çãªåå ã培åºç©¶æããŠç«ã¡äžãã£ãçµéšãããåŠçã¯ãå ¥ç€ŸåŸã®éå¢ã«ããžããããæé·ãç¶ãããããšå€æãããŸãã
Q5. åšå²ãšæèŠã察ç«ããéãã©ã®ããã«è§£æ±ºã«å°ããŠããŸãããã
âïž æš¡ç¯åçïŒ åŠåç¥å®è¡å§å¡äŒã§ã¹ããŒãžäŒç»ã®äºç®é åãå·¡ããäŒçµ±çãªé³æ¥œäŒç»ãéèŠããå€åã¡ã³ããŒãšãé客åã®ããã€ã³ãã«ãšã³ãµãŒèªèŽã䞻匵ããæ°èŠã¡ã³ããŒã®éã§æ¿ãã察ç«ãçããŸãããç§ã¯åæ¹ã®äž»åŒµã®èæ¯ã«ãããåŠåç¥ãæåããããããšããå ±éç®çã«ç«ã¡è¿ããããããã®åŠ¥åç¹ã§ã¯ãªãçžä¹å¹æã暡玢ããŸãããéå»5幎éã®æ¥å Žè ã¢ã³ã±ãŒããåæããŠæé垯å¥ã®å®¢å±€ã®éããç«èšŒããæŒã¯äŒçµ±äŒç»ã倿¹ã¯é客äŒç»ãšããäºæ®µéæ§æã®ã¿ã€ã ããŒãã«ãšäºç®æ¡ãåæç€ºããŸããããã¡ã¯ãã«åºã¥ãåæ¹ã®èªããšã¡ãªãããäž¡ç«ãããããšã§ãå šå¡ã®çŽåŸãåãä»ãå€§çæ³ã«å°ããŸããã
ð¡ 颿¥å®ã®èŠç¹ïŒ éè¡æ¥åã§ã¯ãèè³å ã®çµå¶è ãæ¬éšã®å¯©æ»éšãå ±å䞻幹äºã®ä»è¡ãªã©ãå©å®³é¢ä¿ãçã£åãã察ç«ããå Žé¢ã§ã®èª¿æŽãäžå¯æ¬ ã§ããææ çãªå¯Ÿç«ã«å·»ã蟌ãŸããã客芳çãªããŒã¿ïŒãã¡ã¯ãïŒãšå ±éã®ç®çã«ç«ã¡è¿ã£ãŠçå°ç¹ãèšèšã§ãããè«ççåæåœ¢æåããšã人éé¢ä¿æ§ç¯åããè©äŸ¡ããŠããŸãã
Q6. å人ãåšå²ã®äººãããããªãã¯ã©ã®ãããªäººæã ãšèšãããŸããã
âïž æš¡ç¯åçïŒ åšå²ããã¯ãå·éãªåæå±ã§ãããªããããããšããæã®è¡åãç±ã人ããšèšãããŸãããŒãããµãŒã¯ã«ã§ã¯ãè°è«ãçŽç³Ÿããéã«è«ç¹ãæŽçãã客芳çãªããŒã¿ã瀺ã圹å²ãæ ãããšãå€ãäžæ¹ã決å®ããç®æšã«å¯ŸããŠã¯èª°ãããæ³¥èãè¶³ãåãããçå ããŠé¢åãªå®åãåŒãåããå§¿å¢ãè©äŸ¡ããŠããã£ãŠããŸãããé ã¯å·éã«ãå¿ã¯ç±ãåããããšããç§ã®ç¹åŸŽãèšãåœãŠãŠãããŠãããšæããŠããŸãã
ð¡ 颿¥å®ã®èŠç¹ïŒ èªå·±èªèãšä»è èªèã®ã®ã£ããããªããã確èªããŠããŸããéè¡å¡ã«ã¯ã財å諞衚ãåžå Žååãå·åŸ¹ã«åæããã¯ã¬ããŒããšãé¡§å®¢äŒæ¥ã®çŸå Žã«äœåºŠãè¶³ãéãã§ç€Ÿé·ã®ä¿¡é Œãåã¡åãæ ç±ã®äž¡èŒªãæ±ããããŸããèªåã®å€é¢çãªé åããå ·äœçãªæ¥åžžã®æ¯ãèããšçµã³ã€ããŠèªç¶äœã§èªãããšå¥œå°è±¡ã§ãã
Q7. ããŒã ã§äœãã«åãçµãéãããªãã¯ã©ã®ãããªåœ¹å²ãæ ãããšãå€ãã§ããã
âïž æš¡ç¯åçïŒ ç§ã¯ãæšé²åœ¹å Œãã©ã³ãµãŒããæ ãããšãå€ãã§ããè°è«ãæœè±¡è«ã«çµå§ããããªæã¯ãå ·äœçã«èª°ãã»äœãã»ãã€ãŸã§ã«ãããããšããå®è¡èšç»ãžèœãšã蟌ãçœåŒåœ¹ãåããŸããäžæ¹ã§ãçºèšãå°ãªããªã£ãŠããã¡ã³ããŒã®æèŠãäžå¯§ã«æŸãäžããå šå¡ãåœäºè æèãæãŠãããé æ ®ããŸããå šäœæé©ãèŠæ®ãã€ã€ãåã ã®ã¢ãããŒã·ã§ã³ã®ç«ãæ¶ããªãç«ã¡åããå¿ãããŠããŸãã
ð¡ 颿¥å®ã®èŠç¹ïŒ ããŒã å ã§ã®ç«ã¡äœçœ®ãããçµç¹è²¢ç®ã®ã¹ã¿ã€ã«ãèŠãŠããŸããSMBCã¯ãäžäººã²ãšãã䞻圹ããšããã«ã«ãã£ãŒãæšæŠããŠããŸãããããã¯åãªãç¬æå°è¡ãæå³ããŸãããåã®åãæå€§éã«åŒãåºãã€ã€ãããŒã ãSMBCã°ã«ãŒãããšããŠæå€§ã®ã·ããžãŒãçã¿åºããå調æ§ãšæšé²åã®ãã©ã³ã¹ãéèŠããŠããŸãã
Q8. ã¹ãã¬ã¹èæ§ã«ã¯èªä¿¡ããããŸãããã©ã®ããã«æ°å転æãã»ã«ãã±ã¢ãè¡ã£ãŠããŸããã
âïž æš¡ç¯åçïŒ é«ãã¹ãã¬ã¹èæ§ããããšèªè² ããŠãããŸããå€§åŠæä»£ã«åŠæ¥ãéšæŽ»åãã¢ã«ãã€ãã䞊è¡ããéå¯ã¹ã±ãžã¥ãŒã«ã®äžã§ãã¡ã³ã¿ã«ãšäœèª¿ãèªå·±ç®¡çããç¿æ £ã確ç«ããŸãããã¹ãã¬ã¹ãæããéã¯ããŸãæ©ã¿ã®åå ããèªåã§ã³ã³ãããŒã«ã§ããããšããšãã§ããªãããšãã«çŽã«æžãåºããŠå³»å¥ããã³ã³ãããŒã«ã§ããè¡åã«éäžããŸãããŸãã鱿«ã«ã¯å®æçãªã©ã³ãã³ã°ã§æ±ãæµããç¡ç ããã£ãã確ä¿ããããšã§ãç¿é±ã«ç²åŽãäžå®ãæã¡è¶ããªãã«ãŒãã£ã³ã培åºããŠããŸãã
ð¡ 颿¥å®ã®èŠç¹ïŒ éèããžãã¹ã®çŸå Žã¯ãå³ããçŽæãç®æšãè€éãªäººéé¢ä¿ãªã©å€§ããªãã¬ãã·ã£ãŒã«æãããŸããã¹ãã¬ã¹ãæ ¹æ§è«ã§çä»ããã®ã§ã¯ãªããæ§é åããŠå®¢èгèŠã§ããæèã®æç床ãšã身äœçã»ç²Ÿç¥çãªèªå·±ç®¡çã¡ãœãããå ·äœçã«æã£ãŠãããã確èªããŠããŸãã
â ¡. å¿æåæ©ã»äŒæ¥çè§£
Q9. éèæ¥çããã®äžã§ããéè¡ããå¿æããçç±ãæããŠãã ããã
âïž æš¡ç¯åçïŒ ã¢ããæããªãç¡åœ¢åæã ãããããèªåãšããã人éåãã§åè² ããäŒæ¥ã®ææŠãšæé·ãæ ¹å¹¹ããæ¯ããããšèãéèæ¥çãå¿æããŠããŸãããã®äžã§ãéè¡ãéžã¶çç±ã¯ãæèè³ã»æ±ºæžã»çºæ¿ãšãã瀟äŒã®è¡æ¶²ã§ããã€ã³ãã©ãæ ããããããæ¥çã»èŠæš¡ã®äŒæ¥ãšæãé·æçãã€å šæ¹äœã§äŒŽèµ°ã§ããããã§ããã³ã³ãµã«ãã£ã³ã°ã®ããã«å©èšã ãã§çµããã®ã§ã¯ãªããè³éäŸçµŠãšãããªã¹ã¯ãå ±ã«èè² ããªãããäŒæ¥ã®æ æ¯çè¡°ã«çæ£é¢ããã³ãããã§ããç¹ã«å¯äžç¡äºã®äœ¿åœæãæããŠããŸãã
ð¡ 颿¥å®ã®èŠç¹ïŒ ããªã蚌åžã»ä¿éºã»ä¿¡èšã»å瀟ã»ã³ã³ãµã«ã§ã¯ãªãéè¡ãªã®ãããšããå¢çç·ãæç¢ºã«åŒããŠããããå³ããèŠãŠããŸããè³é決æžãšä¿¡çšäŸäžãšããéè¡ç¹æã®æ©èœãçè§£ããäžã§ãããªã¹ã¯ãããŒãäŸçµŠãéåœãå ±ã«ããèŠæããèªåã®èšèã§è«ççãã€æ ç±çã«èªããããååŠã®åããç®ãšãªããŸãã
Q10. æ°ããã¡ã¬ãã³ã¯ã®äžã§ããªããäžäºäœåéè¡ãã§ãªããã°ãªããªãã®ã§ããã
âïž æš¡ç¯åçïŒ ãã¹ããŒãæãæã£ãŠå€é©ãæããææŠããã«ã«ãã£ãŒããšãäžäººã²ãšãã®æé·ãåŸæŒããã培åºããåã®å°éãã«æãåŒ·ãæ¹ãããããã§ããä»è¡ãšæ¯èŒããŠããå人åãç·åéèãµãŒãã¹ãOliveãã®è¿ éãªç«ã¡äžãããã¢ãžã¢ååœã®å°å Žéèæ©é¢ãžã®å€§èãªåºè³æŠç¥ã«èŠãããããã«ãSMBCã¯æææ±ºå®ã®éããšæ¥çã®å é£ãåãå®è¡åã«ãããŠçªåºããŠããŸããOBã»OG蚪åã§ãäŒãããè¡å¡ã®çæ§ãããããåäŸã«ãšããããã顧客ã®ããã«äœãã§ãããã培åºçã«èãæãããšããç±ãæ°æŠãæãããã®ç°å¢ã§ããèªèº«ã®æšé²åãæãçºæ®ã§ãããšç¢ºä¿¡ããããŸããã
ð¡ 颿¥å®ã®èŠç¹ïŒ ãããããã¡ã¬ãã³ã¯æ¯èŒãã®æéèŠè³ªåã§ããMUFGã®ç·ååãçµç¹åãã¿ãã»ã®é信蚌äžäœé£æºã«å¯ŸããŠãSMBCã®ã¢ã€ãã³ãã£ãã£ã¯ãã¹ããŒãããçŸå Žã®çªç Žåããå 鲿§ã»é©æ°æ§ãã§ããåãªãIRæ å ±ã®åã売ãã§ã¯ãªããçŸå Žè¡å¡ãšã®å¯Ÿè©±ãéããŠèã§æããã«ã«ãã£ãŒã®å·®ãå ·äœçã«èšèªåã§ããŠããããé«ãè©äŸ¡ããŸãã
Q11. äžäºäœåéè¡ã®ã匷ã¿ããšã匱ã¿ïŒèª²é¡ïŒããã©ã®ããã«åæããŠããŸããã
âïž æš¡ç¯åçïŒ åŒ·ã¿ã¯ãæ¥åå¹çæ§ã®é«ããšè¿ éãªæææ±ºå®åãããããŠãªããŒã«ã«ããããOliveãèµ·ç¹ãšããããžã¿ã«ãã©ãããã©ãŒã ã®å§åçå 鲿§ãã§ããçµè²»çïŒOHRïŒã®äœãã«èŠãããçè質ãªçµå¶äœè³ªãšãçŸå Žã«æš©éç§»è²ãããã¹ããŒãæã¯ä»ã¡ã¬ãåé§ããŠããŸããäžæ¹ã®èª²é¡ã¯ãæŽå²ççµç·¯ããæµ·å€æ ç¹ç¶²ãä¿¡èšæ©èœã®å¹ ã«ãããŠäžéšç«¶åã«èŠæš¡ã§å è¡ãããŠããç¹ã ãšèªèããŠããŸããããããã ããããæµ·å€ã§ã®ãã«ããã©ã³ãã£ã€ãºæŠç¥ã«ããå°å ŽäŒæ¥ãšã®ææºããæ©åçãªã¢ã©ã€ã¢ã³ã¹æŠç¥ã«ãã£ãŠãã®å·®ãæ¥éã«åããç¬èªã®é«åçã¢ãã«ã確ç«ãã€ã€ããç¹ã«å°æ¥æ§ãæããŠããŸãã
ð¡ 颿¥å®ã®èŠç¹ïŒ äŒæ¥ç ç©¶ã®æ·±ããšå®¢èгçãªããžãã¹èŠç¹ãèŠãŠããŸããèªç€Ÿãé床ã«çŸåããã ãã®åŠçãããã課é¡ãç«¶åå£åŸãã€ã³ããŸã§å·éã«ææ¡ããããã«å¯ŸããSMBCã®æŠç¥ç察æçïŒå¹ççµå¶ãçŸå°è³æ¬ãšã®è³æ¬ææºãªã©ïŒãŸã§çè§£ããŠããåŠçã¯ããçŸå Žã®ãªã¢ã«ãèŠããŠããããšéåžžã«é«ãè©äŸ¡ãããŸãã