
ãã¹ãã³ã³ã³ãµã«ãã£ã³ã°ã°ã«ãŒãïŒBCGïŒïœå°±æŽ»é¢æ¥æ³å®åç50éžâ¶28åç
äžçæé«å³°ã®æŠç¥ã³ã³ãµã«ãã£ã³ã°ãã¡ãŒã ãšããŠãåäžçŽä»¥äžã«ãããäžçã®ããžãã¹çãçœåŒãç¶ãããã¹ãã³ ã³ã³ãµã«ãã£ã³ã° ã°ã«ãŒãïŒBCGïŒã28åã®å°±è·æŽ»åã«ãããŠããæé£é¢ã®äžè§ãšããŠæ¥µããŠé«ã人æ°ãèªããŸãã
BCGã®éžèãšããã°ãã±ãŒã¹é¢æ¥ãã«æ³šç®ãéãŸããã¡ã§ãããååŠãæçµçã«åããã®ã¯ããã£ãã颿¥ïŒäººç©é¢æ¥ïŒãã§ããã©ããªã«åãå³éãè«ççæèåãæã£ãŠããŠãããBCGã®ã«ã«ãã£ãŒã«é©åãããããã¯ã©ã€ã¢ã³ãçµå¶é£ã«äŒŽèµ°ããŠæ³¥èãå€é©ãããæãèåããããããç¥çè¬èããæã¡ã倿§ãªãããã§ãã·ã§ãã«ãšå ±åµã§ãããããšããäººéæ§ã»äŸ¡å€èгã®ã³ã¢ãé¿ããªããã°ãå å®ã®æã¯éããŸããã
BCGã®é¢æ¥å®ãæ±ããŠããã®ã¯ãã¹ããŒããªåªççãã§ã¯ãªãããäžçãåé²ãããã€ã³ãã¯ããžã®åŒ·çãªå·çãšãæèã®æ·±ãã»èª å®ããå Œãåããå°æ¥ã®ããŒãããŒåè£ãã§ãã
æ¬èšäºã§ã¯ã28ååãã«BCGã®éžèã§åãããé »åºã»éèŠè³ªå50åãå³éžãããè©äŸ¡ãããæš¡ç¯åçããšã颿¥å®ã®èŠç¹ãã培åºè§£èª¬ããŸãããåãªãåçã®äžžæèšã§ã¯ãªãã颿¥å®ãçºåã®èåŸã§äœãèŠæ¥µããããšããŠããã®ããšãããè©äŸ¡ã®ååŠããæŽã¿ãããªãèªèº«ã®å¯äžç¡äºã®èšèãžãšæè¯ãããŠãã ããã
â . èªå·±åæã»äººç©å
Q1. åŠçæä»£ã«æãåãå ¥ããŠåãçµãã ããšïŒã¬ã¯ãã«ïŒãæããŠãã ããã
âïž æš¡ç¯åçïŒ å€§åŠã®ãŒã掻åã«ãããŠãåŠå€äŒæ¥ãšé£æºãããå°åé£åã®è²©è·¯æ¡å€§ãããžã§ã¯ãããåŠçãªãŒããŒãšããŠäž»å°ããå幎éã§EC売äžãåå¹Žåææ¯ã§2.4åã«æé·ãããçµéšã§ãã åœåã¯SNSåºåã®é ä¿¡ã詊ã¿ããã®ã®è³Œå ¥è»¢æçã0.3%ãšæ¥µããŠäœè¿·ããŠããŸãããããã§ç§ã¯ã衚é¢çãªé²åºäžè¶³ã§ã¯ãªããã¿ãŒã²ãã顧客ãšåå蚎æ±ã®ãã¹ããããã«çã®ããã«ããã¯ããããšãã仮説ãç«ãŠãŸãããè³Œå ¥è 20åãžã®è©³çްãªå®æ§ã€ã³ã¿ãã¥ãŒãšè³Œè²·ããŒã¿åæã宿œããçµæãã®ããéèŠãšããé ããè³Œè²·åæ©ãç¹å®ããŸããã ãã®ã€ã³ãµã€ãã«åºã¥ããããã±ãŒãžã®å·æ°ãšèŽççšã¡ãã»ãŒãžå梱æœçãäŒæ¥åŽã«ææ¡ããããŒã ã¡ã³ããŒ4åãšåœ¹å²åæ ã培åºããŠå®è¡ã«ç§»ããŸãããçµæãšããŠè»¢æçã¯1.8%ãŸã§æ¥æ¹åãã売äžç®æšãå€§å¹ ã«éæããŸããã課é¡ã®æ§é åãšãã¡ã¯ãã«åºã¥ã仮説æ€èšŒãææãå·Šå³ããããšãåŠã³ãŸããã
ð¡ 颿¥å®ã®èŠç¹ïŒ BCGã®é¢æ¥å®ãã¬ã¯ãã«ã§ç¢ºèªããŠããã®ã¯ãã課é¡ã®ç¹å®ããã»ã¹ãã仮説æèã®æç¡ããèªããªãŒããŒã·ãããæã£ãŠææïŒã€ã³ãã¯ãïŒãåºããããã®3ç¹ã§ãã åã«ãé 匵ã£ããšããœãŒãããèªãåŠçã¯äžåæ Œã«ãªããŸãããäœãæ¬è³ªçãªããã«ããã¯ã ã£ãã®ããããªããã®æã¡æãéžæããã®ãããå®éçææã¯ã©ãã ã£ãã®ãããè«ççãã€æ§é çã«èªããŠããããæ³šèŠããŠããŸãã宿§ã»å®éã®äž¡é¢ãããã¡ã¯ããæ¡ãã仮説æ€èšŒãµã€ã¯ã«ãåããåçŸæ§ãã¢ããŒã«ããŠãã ããã
Q2. ãããŸã§ã®äººçã§æå€§ã®æ«æãå°é£ã¯äœã§ããããŸããããã©ãä¹ãè¶ããŸãããã
âïž æš¡ç¯åçïŒ äœè²äŒãµãã«ãŒéšã«ãããŠã倧åŠ2幎次ã«åååé垯æè£ãšããå€§æªæãè² ããçŽ1幎éã®æŠç·é¢è±ãäœåãªããããããšã§ãã äžæã¯éžæãšããŠã®ã¢ã€ãã³ãã£ãã£ãèŠå€±ããããŸããããããããã«ç«ãŠãªãä»ã ãããããããŒã ã®åå©ã«æå€§è²¢ç®ã§ãã圹å²ã¯äœãããšèŠç¹ãåãæ¿ããŸãããåœæãããŒã ã¯å¯ŸæŠçžæã®åæãå±äººåããŠãããæŠè¡ã®å ±æäžè¶³ãæå ãšãªã£ãŠããŸããã ããã§ç§ã¯åŠçã¢ããªã¹ãã®åœ¹å²ãæ°èšããããšãç£ç£ã«çŽè«å€ããçžææ ¡ã®éå»5詊åã®æ åãç¬èªã«ããŒã¿åããŠã倱ç¹ãã¿ãŒã³ã®åŸåããå¯èŠåããåæã¬ããŒãã®äœæãå§ããŸãããåœåã¯éžæé£ãããæºäžã®ç©ºè«ããšåçºããããŸããããæ¯é±åå¥ã®éžæãšå¯Ÿè©±ãéããå®éã®å€±ç¹æ°ã3岿žå°ããããšã§ä¿¡é Œãç²åŸããŸãããèªèº«ã®å¢éãåãã®ã§ã¯ãªããå¶çŽæ¡ä»¶äžã§äŸ¡å€ãæå€§åãããã€ã³ãã»ãããå¹ããŸããã
ð¡ 颿¥å®ã®èŠç¹ïŒ ã³ã³ãµã«ã¿ã³ãã®çŸå Žã¯ãäºæãã¬ãã©ãã«ã仮説ã®åŽ©å£ãã¯ã©ã€ã¢ã³ãããã®å³ããèŠæ±ãªã©ãæ¥åžžçã«ãå°é£ãã®é£ç¶ã§ãã 颿¥å®ãèŠãŠããã®ã¯ãå°é£ã«çŽé¢ããéã®ã粟ç¥çå埩åïŒã¬ãžãªãšã³ã¹ïŒããšã客芳çãªç¶æ³ææ¡èœåãããããŠãè¢«å®³è æèãæããã«åœäºè ãšããŠã¢ã¯ã·ã§ã³ãèµ·ãããããã§ããææ è«ã§ã¯ãªããå°é£ã®æ§é ãã©ãæãçŽããèªåã®è¡åå€å®¹ã«ç¹ããããè«ççã«èª¬æããŠãã ããã
Q3. ããªãã®æå€§ã®åŒ·ã¿ãšãããã象城ããå ·äœçãªãšããœãŒããæããŠãã ããã
âïž æš¡ç¯åçïŒ ç§ã®æå€§ã®åŒ·ã¿ã¯ããå©å®³é¢ä¿ã察ç«ããè€éãªç¶æ³äžã§ãæ¬è³ªçãªå ±éãŽãŒã«ãèŠåºãã人ãå·»ã蟌ãã§åé²ãããæšé²åãã§ãã é·æã€ã³ã¿ãŒã³å ã®æè²ç³»ã¹ã¿ãŒãã¢ããã§ãæ°èŠäºæ¥ã®ç«ã¡äžãã«äŒŽããå¶æ¥ããŒã ãšéçºããŒã ã®éã§æ©èœæ¹ä¿®ã®åªå é äœãå·¡ãæ¿ããè¡çªãçºçããéã«çºæ®ãããŸãããå¶æ¥åŽã¯ã峿忳šã®ããã®åå¥ã«ã¹ã¿ãã€ãºããæ±ããéçºåŽã¯ããããã¯ãã®æ¡åŒµæ§ãæãªãããšæçµ¶ããŠããŸããã ç§ã¯åæ¹ã®ãªãŒããŒã«åŸ¹åºçãªãã¢ãªã³ã°ãè¡ãã察ç«ã®åå ããè©äŸ¡ææšã®åæïŒçæå£²äž vs é·æä¿å®æ§ïŒãã«ããããšãæ§é åããŸãããããã§ãå幎åŸã®LTVæå€§åããšããå ±éã®ææšãåå®çŸ©ããåå¥èŠæãã¢ãžã¥ãŒã«åããŠæ±çšæ©èœãšããŠéçºããæè¡·ããŒãããããçå®ã»åæåœ¢æããŸãããçµæãéçºé å»¶ãé²ãã€ã€ããªãªãŒã¹åæã«12ä»¶ã®ãšã³ã¿ãŒãã©ã€ãºå¥çŽãç²åŸããŸããã
ð¡ 颿¥å®ã®èŠç¹ïŒ BCGã§ã¯ã人ãåãããªãŒããŒã·ããããåŒ·ãæ±ããããŸããæŠç¥ã³ã³ãµã«ã¿ã³ãã¯ã¯ã©ã€ã¢ã³ãçµç¹ãåãããŠåããŠäŸ¡å€ãåºããããåã«ãé ãè¯ãããåæãåŸæãã ãã§ã¯äžååã§ãã 察ç«ãææ è«ã§çä»ãããæ§é çãªèŠå ãç¹å®ããŠWin-Winã®åæãèšèšã§ããåã¯ãå°æ¥ãããžã§ã¯ããããžã¡ã³ããæ ãçŽ è³ªãšããŠéåžžã«é«ãè©äŸ¡ãããŸãã
Q4. ãèªèº«ã®ã匱ã¿ã»çæãã¯äœã§ããããŸããçŸåšã©ã®ããã«åãåã£ãŠããŸããã
âïž æš¡ç¯åçïŒ ç§ã®åŒ±ã¿ã¯ããç©äºã®å®æåºŠã«é床ã«ãã ãããåææ®µéã§äžäººã§æ±ã蟌ã¿ãããŠããŸãåŸåããããããšã§ãã ç 究掻åã«ãããŠãè«æã®åæãšãªãããŒã¿åéãšã¢ãã«æ§ç¯ã®å®ç§ãã远æ±ããããŸããäžéçºè¡šã®çŽåãŸã§ææãå 茩ãžã®çžè«ãæ ããæ ¹æ¬çãªåææ¡ä»¶ã®èª€ãã«æ°ä»ãã®ãé ããŠå€§å¹ ãªææ»ããçºçãããèŠãçµéšããããŸãã ãã®åçãããçŸåšã¯ã80察20ã®æ³åããšãã¯ã€ãã¯ãªä»®èª¬æ€èšŒãã培åºããŠããŸããå®ç§ãªã¢ãŠãããããäžåºŠã§äœãããšããã®ã§ã¯ãªããå šäœã®20%ã®å·¥æ°ã§åçã®éªšåãäœæããæ©ãæ®µéã§åšå²ã«å£æã¡ãè¡ã£ãŠè»éä¿®æ£ãå³ãã«ãŒã«ãèªãã«èª²ããŠããŸããç ç©¶ãããŒã 掻åã§ãã24æé以å ã®åæã¬ãã¥ãŒãã培åºããããšã§ãææ»ããé²ãã€ã€è³ªã®é«ãææãåºããããæ¹åãç¶ããŠããŸãã
ð¡ 颿¥å®ã®èŠç¹ïŒ ã匱ã¿ã¯ãããŸãããããåªããããããšã§ãããšãã£ã衚é¢çãªåçã¯BCGã®é¢æ¥ã§ã¯è«å€ã§ããèªãã客芳èŠã§ãããç¥çè¬èãïŒIntellectual HumilityïŒãããããããã§ãã¯ããŠããŸãã BCGã®æ¥åã§ã¯ãåæä»®èª¬ãçŽ æ©ãäœããããŒã ãã¯ã©ã€ã¢ã³ããšè°è«ããªãã磚ãäžããã¹ããŒãæãåœã§ãããå®ç§äž»çŸ©ã«ããææ»ãããšãã匱ã¿ãèªèŠããããã»ã¹ã®ã«ãŒã«åã«ãã£ãŠå æããããšããŠããå§¿å¢ã¯ããããã§ãã·ã§ãã«ãšããŠã®é©æ§ãæããããŸãã
Q5. ããŒã ã§æèŠãæ¿ãã察ç«ããéãã©ã®ããã«åæåœ¢æãå³ããŸããã
âïž æš¡ç¯åçïŒ ææ çãªè°è«ããäžæ©åŒãããæææ±ºå®ã®å€æè»žïŒã¯ã©ã€ããªã¢ïŒããããŒã å šå¡ã§å®¢èгçã«èšèªåã»çµ±äžããããšããå§ããŸãã å ·äœçã«ã¯ã3ã€ã®ã¹ããããèžã¿ãŸãã第1ã«å¯Ÿç«ããŠããåæèŠã®äž»åŒµãã®ãã®ã§ã¯ãªãããã®èæ¯ã«ãããå®ããã䟡å€ãåææ¡ä»¶ããå¯èŠåããŸãã第2ã«ããã®æææ±ºå®ã§æçµçã«éæãã¹ãæäžäœç®çã¯äœãããå確èªããè©äŸ¡è»žïŒäŸãã°å®çŸã¹ããŒããã³ã¹ãã顧客äœéšã®åäžåºŠãªã©ïŒã«åªå é äœãã€ããŸãã第3ã«åéžæè¢ããã®è©äŸ¡è»žã«æ²¿ã£ãŠå®¢èгçã«ãããªã¯ã¹åãããã¡ã¯ãã«åºã¥ããŠè°è«ããŸãã æèŠã®å¯Ÿç«ã¯ãç®çã®äžäžèŽãããåæãã¡ã¯ãã®èªèéããããçããããšãå€ããããè°è«ã®åä¿µãæŽããããšã§ãææ è«ãæé€ãã建èšçãªåæåœ¢æãå°ããŸãã
ð¡ 颿¥å®ã®èŠç¹ïŒ ã¯ã©ã€ã¢ã³ãäŒæ¥å ã®æŽŸé¥äºããããããžã§ã¯ãããŒã å ã§ã®è°è«ã®è çã«çŽé¢ããéãã³ã³ãµã«ã¿ã³ããã©ãæ¯ãèãããã·ãã¥ã¬ãŒã·ã§ã³ããŠããŸãã ãåæ¹åã®è©±ãåããéèŠããããšãã£ãæœè±¡è«ã§ã¯ãªãããè«ç¹ã®æŽçããå€æåºæºã®èšå®ãããã¡ã¯ãã«åºã¥ãè©äŸ¡ããšããã³ã³ãµã«ã¿ã³ãã®åºæ¬äœæ³ãæèããã»ã¹ãšããŠèº«ã«ã€ããŠããããèŠãŠããŸãã
Q6. éå»ã®çµéšã«ãããŠããçŸç¶ã®åœããåããçããèªçºçã«æ¹åãèµ·ããããšããœãŒãã¯ãããŸããã
âïž æš¡ç¯åçïŒ ã«ãã§ã§ã®ã¢ã«ãã€ãã«ãããŠãé·å¹Žã仿¹ããªãããšèŠéããããŠããããŒããã¹çã®é«ããåé¡èŠããçºæ³šç²ŸåºŠã®ææ¬çæ¹åãäž»å°ããçµéšã§ãã åºèã§ã¯é廿°å¹Žéã®æ £è¡ãšããŠãåé±åææ¥ã®å£²äžå®çžŸãã®ã¿ãåºæºã«åºé·ãåã§çºæ³šãè¡ã£ãŠãããæ¯æçŽ15äžååã®å»æ£ãçºçããŠããŸãããç§ã¯ã倩åããè¿é£ã€ãã³ãã®æç¡ããçŽè¿ã®ãã¬ã³ãååããšãã倿°ãèæ ®ãããŠããªãããšã«çç®ããŸããã ããã§ãéå»1幎éã®å£²äžããŒã¿ãšæ°è±¡åºã®å€©åããŒã¿ãé§ åããŒã«ã®å¬äºæ å ±ãçªåããããçºæ³šäºæž¬ã·ãŒãããèªäœããŸãããåœåã¯ãçŸå Žã®æéãå¢ããããšé£è²ã瀺ãããŸããããå ¥åé ç®ã3ã€ã«çµãç°¡æèšèšã«æ¹è¯ãã1ã¶æã®ãã¹ãéçšã§ãã¹çã40%åæžãããå®çžŸãæç€ºããããšã§ãæ£åŒãªåºèéçšã«ãŒã«ãšããŠæ¡çšãããŸããã
ð¡ 颿¥å®ã®èŠç¹ïŒ BCGãã¯ã©ã€ã¢ã³ãã«æäŸãã䟡å€ã®æ¬è³ªã¯ãæ¥çã®åžžèãåæãæç Žããããšãã§ããæ¢åã®æ çµã¿ã«çåãæã¡ãèªã課é¡ãçºèŠããŠè§£æ±ºçã圢ã«ã§ãããç¥ç奜å¥å¿ããšãå€é©ãžã®æå¿ããè©äŸ¡ããŸãã ããŒã¿ã䜿ã£ãŠåšå²ãçŽåŸããããã€éçšåŽã®ãªãã¬ãŒã·ã§ã³è² è·ãŸã§é æ ®ããŠèšèšãèœãšã蟌ãã§ããç¹ãå®è·µçã§å¥œå°è±¡ãäžããŸãã
Q7. ãªãŒããŒã·ãããçºæ®ããŠãåšå²ãå·»ã蟌ãã§å€§ããªææãåºããçµéšãæããŠãã ããã
âïž æš¡ç¯åçïŒ å€§åŠã®ããžãã¹ãã©ã³ã³ã³ãã¹ãã«ãããŠãæçæ··åã®5åããŒã ã®ãªãŒããŒãšããŠåªåãæãããçµéšã§ãã ããŒã çµæåœåããšã³ãžãã¢å°æ»ã®ã¡ã³ããŒã¯ãæè¡ã®æ°èŠæ§ããéèŠããçµæžåŠéšå°æ»ã®ã¡ã³ããŒã¯ãåçæ§ã®é«ããã䞻匵ããŠè°è«ãå¹³è¡ç·ã蟿ã£ãŠããŸãããç§ã¯ãªãŒããŒãšããŠäžæ¹ã®æèŠãæ¡ãã®ã§ã¯ãªããåèªã®å°éæ§ãšå çºçåæ©ãæå€§åãããç¶æ ãç®æããŸããã å ·äœçã«ã¯ã鱿¬¡ããŒãã£ã³ã°ã®åé ã«ããŠãŒã¶ãŒã®èª²é¡è§£æ±ºããšãã忥µæãåžžã«æ²ãçŽããšãšãã«ã1察1ã®å¯Ÿè©±ãéããŠåã¡ã³ããŒã®ããã®ãããžã§ã¯ãã§äœãåŸãããããèšèªåããŸããããã®äžã§ãæè¡ã®å®èšŒæ§ãšããžãã¹ã¢ãã«ã®æç«æ§ãæ¥ç¶ããè«çæ§é ãç§ãäžå¿ãšãªã£ãŠæ§ç¯ããŸãããåã ã®åŒ·ã¿ãææ©çã«çµåããçµæã審æ»å¡ãããæè¡ãšåžå Žæ§ã®äž¡ç«ã矀ãæããŠããããšæé«è©äŸ¡ãç²åŸããŸããã
ð¡ 颿¥å®ã®èŠç¹ïŒ BCGã«ããããªãŒããŒã·ãããšã¯ããæç€ºãåºããŠäººãåŸãããããšãã§ã¯ãªããã倿§ãªå°éæ§ãæã€ãããã§ãã·ã§ãã«ãæé«ã®ããã©ãŒãã³ã¹ãçºæ®ã§ããç°å¢ããã¶ã€ã³ããææãžå°ãããšãã§ãã åã 人ã®ã¢ãããŒã·ã§ã³ã®æºæ³ãçè§£ããç°ãªãèŠç¹ãçµ±åããŠããé«ã次å ã®è§£ãå°ãã¢ãããŒããåããŠããããéèŠããŸãã
Q8. 極床ã®ãã¬ãã·ã£ãŒãå€å¿ãªç°å¢äžã§ãã©ã®ããã«é«ãããã©ãŒãã³ã¹ãç¶æããŸããã
âïž æš¡ç¯åçïŒ ãè«ç¹ã®åªå é äœä»ãã«ããã¿ã¹ã¯ã®ããªã¢ãŒãžããšã粟ç¥çã»èº«äœçãªèªå·±ç®¡çã®ã«ãŒãã£ã³åãã®2軞ã§å¯ŸåŠããŠããŸãã 倧åŠ3幎次ã«ããŒãé·ãšããŠã®å ±åè«æå·çãäœè²äŒã®å ¬åŒæŠãé·æã€ã³ã¿ãŒã³ã§ã®æ°èŠæ©èœãªãªãŒã¹ãåææã«éãªãããã£ãã·ãã£ãè¶ ããããææããããŸããããã®éããã¹ãŠã®ã¿ã¹ã¯ããã€ã³ãã¯ãã®å€§ãããšç·æ¥åºŠãã§4象éã«ãããªã¯ã¹åããææã«çŽçµããªãæèã®äœæ¥ãæãåã£ãŠåæžãŸãã¯åšå²ã«å§èšããŸããã ãŸããã©ãã»ã©å€å¿ã§ãã£ãŠããæ¯æã®ã¿ã¹ã¯æŽçã®15åããšãç¡ç æéã®ç¢ºä¿ãã ãã¯æ»å®ããèŠåŸã培åºããŸããããããã¯ã«é¥ããããªãšãã»ã©å®¢èгçãªç¶æ³æŽçã«ç«ã¡æ»ãç¿æ £ãã€ããããšã§ããã¹ãŠã®çŽæãå®ãåããè«æã§ãåªç§è³ãåè³ããããšãã§ããŸããã
ð¡ 颿¥å®ã®èŠç¹ïŒ æŠç¥ã³ã³ãµã«ã®çŸå Žã¯å³ãããããã©ã€ã³ãšé«ãã¢ãŠããããã¯ãªãªãã£ãèŠæ±ãããéé ·ãªç°å¢ã§ãããæ°åã§ä¹ãåãããšãã粟ç¥è«ã§ã¯ãªããã»ã«ããããžã¡ã³ããä»çµã¿åã§ããŠããããå·éã«è©äŸ¡ããŠããŸãã åªå é äœä»ãã®æèæ³ãå®è·µã§ããŠãããããŸãæç¶å¯èœãªåœ¢ã§ãããã§ãã·ã§ããªãºã ãç¶æã§ããç¥æ§ãããããèŠãŠããŸãã
â ¡. å¿æåæ©ã»äŒæ¥çè§£
Q9. ãªãäºæ¥äŒç€Ÿãä»ã®ãããã§ãã·ã§ãã«ãã¡ãŒã ã§ã¯ãªããæŠç¥ã³ã³ãµã«ãã£ã³ã°æ¥çãå¿æããã®ã§ããã
âïž æš¡ç¯åçïŒ ãäŒæ¥ã®æãã¯ãªãã£ã«ã«ãªæææ±ºå®ã«å€éšããåã蟌ã¿ãç£æ¥æ§é ãã®ãã®ãåé²ãããè§Šåªã«ãªãããããšãã匷ãå¿ãããããã§ãã äºæ¥äŒç€Ÿã§ã®ã€ã³ã¿ãŒã³ãéããŠãèªç€Ÿã®ã¢ã»ãããæ¢åäºæ¥ã®ãããã¿ãçµç¹ã®ååŠã«ãã£ãŠãçã«å¿ èŠãªå€é©ãžã®æææ±ºå®ãé ããçŸå Žãç®ã®åœããã«ããŸãããããã«å¯ŸãæŠç¥ã³ã³ãµã«ãã£ã³ã°ã¯ã客芳çãã€ä¿¯ç°çãªèŠç¹ããæ¬è³ªçãªã¢ãžã§ã³ããèšå®ããäŒæ¥ã®ããããããžã¡ã³ãã®èäžãæŒãããšã§ã1瀟ã®ã¿ãªããæ¥çå šäœã«å€é©ã®æ³¢å广ãããããããšãã§ããŸãã ãŸãã20代ãšããæ©ããã§ãŒãºã§é£åºŠã®é«ãæœè±¡çãªèª²é¡ãæ§é åããã€ã³ãã¯ããçã¿åºãç¶ãããšããæ¥µéã®ç¥çç°å¢ã«èº«ã眮ãããšã§ãæãæ¥è§åºŠã§ããžãã¹ããŒãœã³ãšããŠã®æé·ãéããããç¹ã«ãåŒ·ãæ¹ãããŠããŸãã
ð¡ 颿¥å®ã®èŠç¹ïŒ ãäºæ¥äŒç€Ÿãšäœãéãã®ãããçŽåŸæãæã£ãŠèªãããããã€ã³ãã§ãã ãå¹ åºãæ¥çãèŠãããããããæé·ãããããããšããèªåæ¬äœã®å¿æçç±ã¯å³åº§ã«èŠéããããŸãããæŠç¥ã³ã³ãµã«ã§ãªããã°è§£ããªã課é¡ã¯äœããããªãå€éšã®ã¢ããã€ã¶ãŒãšããç«å Žãéžã¶ã®ããã«ã€ããŠãèªèº«ã®åäœéšãæç¢ºãªå顿èãšçŽã¥ããŠããžã«ã«ã«èšèªåã§ããŠããããå³ããèŠãŠããŸãã
Q10. æ°ããæŠç¥ã³ã³ãµã«ãã£ã³ã°ãã¡ãŒã ã®äžã§ããªããã¹ãã³ ã³ã³ãµã«ãã£ã³ã° ã°ã«ãŒãïŒBCGïŒãå¿æããã®ã§ããã
âïž æš¡ç¯åçïŒ BCGãæ²ãããUnlock the potential of those who advance the worldïŒäžçãåé²ããã人ã ã®å¯èœæ§ãè§£ãæŸã€ïŒããšããããŒãã¹ãšããããäœçŸãããã¯ã©ã€ã¢ã³ããšã®åŸ¹åºçãªå ±åµã»äŒŽèµ°ã®ã«ã«ãã£ãŒãã«åŒ·ãå ±é³ŽããŠããããã§ãã çŸããæŠç¥ããŒããŒãæç€ºããŠçµããã®ã§ã¯ãªããã¯ã©ã€ã¢ã³ãã®çµç¹ã®æ·±å±€ã«å ¥ã蟌ã¿ãçŸå Žã®ãªãŒããŒãã¡ã®ãã€ã³ããå€ããå€é©ãèªèµ°ãããŸã§æ³¥èãããæãå§¿å¢ã«ãä»ãã¡ãŒã ãåé§ããç±éãæããŠããŸãã ããã«ãæŠç¥ç«æ¡ã«çãŸãããBCG Xãã«ä»£è¡šãããæå 端ã®ããžã¿ã«ã»ãã¯ãããžãŒå®è£ éšéãå å ããæŠç¥ãšå®è¡ã®å¢çãæº¶ãããŠæ¬è³ªçãªãã©ã³ã¹ãã©ãŒã¡ãŒã·ã§ã³ãçœåŒããŠããç¹ã«é åãæããŠããŸããæ¥æ¬äŒæ¥ã®åŒ·ã¿ã掻ãããªããäžçã§åãŠãæ§é ãåµãäžã§ãæãæ·±ã確ããªã€ã³ãã¯ããçã¿åºããç°å¢ãBCGã§ãããšç¢ºä¿¡ããŠããŸãã
ð¡ 颿¥å®ã®èŠç¹ïŒ ä»ç€ŸïŒãããã³ãŒãŒããã€ã³çïŒãšã®éããçè§£ããŠããããåãããŸãã BCGã®ç¹åŸŽã§ãããå ±åµïŒCo-creationïŒããçµç¹å€é©ãžã®æ·±ãã³ãããã¡ã³ãããBCG Xãéããããžã¿ã«ã»å®è£ åããšãã£ãåºæã®ããŒã¯ãŒããã«ã«ãã£ãŒãçç¢ºã«æããèªèº«ã®äŸ¡å€èŠ³ãšæ¥ç¶ã§ããŠããããè©äŸ¡ã®åå²ç¹ã§ããåãªãã³ãŒãã¬ãŒããµã€ãã®åŒçšã§ã¯ãªãã瀟å¡èšªåãã€ãã³ãã§èã§æããè§£å床ã蟌ããŠèªãå¿ èŠããããŸãã
Q11. ä»ã®ããããã¡ãŒã ïŒãããã³ãŒãŒããã€ã³çïŒãšã®ã«ã«ãã£ãŒãã¢ãããŒãã®éããã©ãæããŠããŸããã
âïž æš¡ç¯åçïŒ ç«¶åä»ç€Ÿãéåžžã«åªããåæåãã°ããŒãã«èŠæš¡ã®ãããããŠã³åãœãªã¥ãŒã·ã§ã³ã«åŒ·ã¿ãæã€äžæ¹ã§ãBCGã®æå€§ã®ç¹åŸŽã¯ãã«ã¹ã¿ãã€ãºãããæé©è§£ã®è¿œæ±ããšãã¯ã©ã€ã¢ã³ãçµç¹ã®å çºçåæ©ãåŒãåºã人éäžå¿ã®ã¢ãããŒããã«ãããšçè§£ããŠããŸãã ä»ãã¡ãŒã ããšãã«ã客芳çãªæ£è§£ãæç€ºããçµç¹ãããã«é©å¿ããããã¹ã¿ã³ã¹ãåãã®ã«å¯ŸããBCGã¯ãã¯ã©ã€ã¢ã³ãåºæã®æèãDNAãå°éããçŸå Žã®ããŒããŒãœã³ãšå ±ã«é ã«æ±ããããŠè§£ãåµãäžãããã¢ãããŒããéèŠããŠããŸãã ãŸããPPMãªã©ã®çµå¶æŠå¿µãçã¿åºããŠããç¥çãã€ãªãã¢ç²Ÿç¥ãæã¡ãªããããè¿å¹Žã§ã¯BCG Xãçµ±åããã©ããããæ©ãAIãã¢ãžã£ã€ã«éçºãªã©ã®å®è£ åãæŠç¥ã«çµã¿èŸŒãã§ãããå€é©ã¹ããŒãã®éãããBCGåºæã®åŒ·ã¿ã§ãããšèªèããŠããŸãã
ð¡ 颿¥å®ã®èŠç¹ïŒ ç«¶åä»ç€Ÿãäžå¿ èŠã«æ¹å€ããããšãªãããã¡ãŒã ããšã®ããžã·ã§ãã³ã°ã®éãã客芳çã»æ§é çã«åæã§ããŠããããèŠãŠããŸãã BCGã®ç€Ÿå¡ãèªè² ããŠãããã¯ã©ã€ã¢ã³ããšã®äžäœæããçµç¹ãåããåããå€é©ã®å®å¹æ§ããç確ã«èšèªåã§ããŠããåè£è ã¯ãããã¡ãŒã ã«ã«ãã£ãŒãæ£ããçè§£ããŠããããšéåžžã«é«ãè©äŸ¡ãåŸãŸãã