
çè·åž«è»¢è·ã§é¢æ¥3飿âŠèœã¡ã確ç83ïŒ ã®å£ãè¶ ããé転ã¹ããŒãªãŒãšã¯ïŒ
ããã£ããŸã颿¥ã«èœã¡ãâŠâŠãââè»¢è·æŽ»åäžã®çè·åž«ãããªããäžåºŠã¯ãããªçµéšãããã®ã§ã¯ãªãã§ãããããå®ã¯ã転è·åžå Žã売ãæåªäœãªä»ã§ããçè·åž«ã®83%以äžã颿¥ã§äžæ¡çšãçµéšããŠãããšããããŒã¿ããããŸããã§ããã¡ãã£ãšåŸ ã£ãŠãã ããïŒããã£ãŠãæ¬åœã«ããªãã®å®åäžè¶³ãªã®ã§ããããïŒä»åã¯ãããªã¢ã€ã¢ã€ãã¹ãããªãããããã«ãèœã¡ãçç±ãšãã®å¯Ÿçãå ·äœçã«æãäžããŠãããŸãïŒ

颿¥3飿ããé転ïŒçè·åž«è»¢è·ã§æåãã€ããã ãªã¢ã«äœéšè«ã¯ãã¡ãâŒ
çè·åž«ã®è»¢è·ã§é¢æ¥ã«èœã¡ã確çãšèæ¯
çè·åž«ã®è»¢è·æŽ»åã«ãããŠã颿¥ã§äžæ¡çšãšãªã確çãã¯ãå®ã¯éåžžã«é«ãã§ãããšãã調æ»ã§ã¯ãçè·åž«ã®83%以äžã颿¥ã§èœã¡ãçµéšããããšåçããŠãããããã¯æ±ºããŠå°æ°æŽŸã§ã¯ãããŸããã転è·åžå Žãã売ãæåžå ŽããšåŒã°ããäžã§ããçŸå®ã«ã¯å€ãã®çè·åž«ãäžåºŠã¯äžæ¡çšãçµéšããŠããã®ã§ãã
83%以äžãçµéšããã颿¥äžæ¡çšãã®çŸå®
ãªããããã»ã©å€ãã®çè·åž«ã颿¥ã«èœã¡ãŠããŸãã®ã§ããããïŒçç±ã¯ããŸããŸã§ãããå€ãã®å Žåãã転è·åžå Žã®ä»çµã¿ããšãå»ççŸå Žã®ããŒãºãã倧ããé¢ä¿ããŠããŸããæ±äººä»¶æ°ãå€ããããšãã£ãŠããã¹ãŠã®æœèšã誰ã§ãæ¡çšããããã§ã¯ãããŸãããç é¢ãã¯ãªããã¯ãæ±ããã®ã¯ãã峿Šåãã§ããããé·ãåããŠããã人æãã§ãã
å»ççŸå Žã®ããŒãºãšãã¹ãããã®é¢ä¿
ããã§æ³šæãããã®ããå»çæ©é¢ããšã«ç°ãªããçŸå ŽããŒãºããšã®ããã床ã§ããããšãã°ãææ¥å¯Ÿå¿ãå€ãç·åç é¢ã§ã¯ãã¹ããŒãæã倿åãéèŠãããäžæ¹ãçé€åç é¢ã§ã¯ãæ£è ãšã®ã³ãã¥ãã±ãŒã·ã§ã³èœåãå¿èåãæ±ããããŸããããªããšãªãæ¡ä»¶ãè¯ãããããšããçç±ã§å¿åãããšã颿¥æã«ãã®ãºã¬ãæµ®ã圫ãã«ãªããçµæãšããŠäžæ¡çšã«ç¹ãã£ãŠããŸãã®ã§ãã
ã€ãŸããã売ãæåžå Žããšããèšèã«æãããããèªåã®ã¹ãã«ãå¿åãè·å Žã®ããŒãºãšåèŽããŠããããèŠæ¥µããç®ãã颿¥ééã®ç¬¬äžæ©ãšãªãã®ã§ãã
颿¥3飿ããé転ïŒçè·åž«è»¢è·ã§æåãã€ããã ãªã¢ã«äœéšè«ã¯ãã¡ãâŒ
ãããã颿¥äžæ¡çšã®çç±ãšãã®å¯Ÿç
çè·åž«ã®é¢æ¥ã§èœã¡ãçç±ã¯æ±ºããŠäžã€ã§ã¯ãããŸãããã§ãããå ±éããŠèŠããããããããåå ãã¯ååšããŸãããããŠããããã«ã¯ããã£ãããšãã察çããããŸãïŒããã§ã¯ä»£è¡šçãª3ã€ã®çç±ã«çŠç¹ãåœãŠãŠãå ·äœçã«ã©ã察å¿ããã°ããã®ãã解説ããŠãããŸãã
å¿æåæ©ãçµæŽã®äŒãæ¹ã«åé¡ãããã±ãŒã¹
ãŸãæãå€ãã®ããå¿æåæ©ãèªå·±ç޹ä»ã匱ãããã¿ãŒã³ã颿¥å®ã¯ããªããã¡ã®ç é¢ãéžãã ã®ãïŒããã©ããªçè·åž«ã«ãªãããã®ãïŒããç¥ãããã£ãŠããŸãããã ãããå®¶ããè¿ãããããåãããããã ããããšãã£ã衚é¢çãªçç±ã§ã¯ãå°è±¡ã«æ®ããŸããã
å°è±¡ã«æ®ãå¿æåæ©ã®äŒãæ¹ãšã¯ïŒ
ãã€ã³ãã¯ãããªããã®æœèšãªã®ãããšããããŸã§ã®çµéšãã©ã掻ãããããçµã¿åãããŠèªãããšãããšãã°ããæ¥æ§æç æ£ã§å¹ã£ãç·æ¥å¯Ÿå¿åãã貎é¢ã®ææ¥å€æ¥ã§æŽ»ãããããšèããŸããããšãã£ãå ·åã«ãå¿æåæ©ã«ã¹ããŒãªãŒæ§ãæããããšèª¬åŸåãã°ã³ãšå¢ããŸãã
çè·åž«é¢æ¥ã§è©äŸ¡ãããªããããŒãæ 床
æå€ãšèŠèœãšããã¡ãªã®ãããããŒãç«ã¡å± æ¯ãèãã颿¥äžã®ç®ç·ã声ã®ããŒã³ã話ãã¹ããŒããªã©ã现ããªéšåã倧ããªå·®ãçãããšããããŸãã
æè£ ã»èšèé£ãã»å ¥é宀ã®åºæ¬ãããŒ
æè£ ã¯æž æœæã第äžãããã¥ã©ã«ã¡ã€ã¯ãšã·ã³ãã«ãªã¹ãŒãã奜å°è±¡ã§ããèšèé£ãã¯æ¬èªã®åºæ¬ãæŒããã€ã€ãéå°ã«ãªããããªãããã«æ³šæããæ¬æ¥ã¯ãæéãããã ãããããšãããããŸãããšãã£ãäžå¯§ãªãããã€ãéèŠã§ããå ¥é宀æã®ããã¯ããã¢ã®ééã瀌ã®ã¿ã€ãã³ã°ã«ãæèãåããŸãããã
ã¹ãã«ãçµéšãäžååãšå€æãããå Žå
èªåã§ã¯ååãªçµéšãç©ãã§ãããšæã£ãŠããŠããçžæãã峿Šåã§ã¯ãªãããšå€æããã°äžæ¡çšã®å¯èœæ§ã¯é«ããªããŸãã
ã¢ããŒã«ã§ããå®åçµéšã®èŠãæ¹
çµéšå¹Žæ°ã ãã§ãªãããã©ã®ãããªçäŸãæ åœããŠãããããæ£è 察å¿ã§æ°ãã€ããŠããããšããªã©ãå ·äœçãªãšããœãŒãã亀ããŠè©±ãã®ãã³ãã§ãããããç§ã§ã®å€åçµéšããããèªç¥çæ£è ãžã®å¯Ÿå¿ã«åãå ¥ããŠããŸããããšãã£ãããã«ãå®åã®äžèº«ãæç¢ºã«äŒããŸãããã
颿¥3飿ããé転ïŒçè·åž«è»¢è·ã§æåãã€ããã ãªã¢ã«äœéšè«ã¯ãã¡ãâŒ
çè·åž«è»¢è·ã§é¢æ¥ééçãäžããå ·äœç
ã颿¥ã§èœã¡ãã®ãæãâŠããããªäžå®ãå°ãã§ãåãããããã«ã¯ãâæºåã®è³ªâãäžããããšãäžå¯æ¬ ã§ããããã§ã¯ãå ·äœçã«ã©ããªæºåãè¡åã颿¥ééã«ã€ãªããã®ããã3ã€ã®èгç¹ãã詳ãããäŒãããŸãïŒ
転è·ãšãŒãžã§ã³ããæŽ»çšããã¡ãªãã
ãäžäººã§è»¢è·æŽ»åãããã®ã¯äžå®âŠããããªããªãã«ã¯ãçè·åž«å°éã®è»¢è·ãšãŒãžã§ã³ãã®å©çšãããããã§ããæè¿ã§ã¯ç¡æã§å©çšã§ãããšãŒãžã§ã³ããå€ããå¿åæžé¡ã®æ·»åããæš¡æ¬é¢æ¥ãŸã§ã培åºãµããŒãããŠãããŸãã
æš¡æ¬é¢æ¥ã»å±¥æŽæžæ·»åãªã©ã®æ¯æŽãšã¯ïŒ
æš¡æ¬é¢æ¥ã§ã¯ãå®éã®è³ªåãæ³å®ããç·Žç¿ãã§ãããæ¬çªã®ç©ºæ°æãã«æ £ããŠããããšãå¯èœã§ããå±¥æŽæžãè·åçµæŽæžããå°éå®¶ã®èŠç¹ã§æ·»åããŠãããããããäŒããããããæ Œæ®µã«åäžããŸãããèªåã§ã¯æ°ã¥ããªãã£ã匱ç¹ãç¥ããïŒããšãã声ãå€ãã客芳çãªã¢ããã€ã¹ã¯éåžžã«è²Žéã§ãã
èªå·±åæãšè·å Žåæã§ãã¹ããããé²ã
èªåã«åã£ãè·å Žãéžã°ãªããã°ãã©ãã ãã¹ãã«ããã£ãŠã颿¥ã§ã®å°è±¡ã¯èããªããŸããã ããããããèªå·±åæããšãè·å Žç ç©¶ããå¿ èŠãªã®ã§ãã
åžææ¡ä»¶ãšæœèšã®ç¹è²ãã©ãåãããã
ãŸãã¯èªåã®è²ããªãæ¡ä»¶ïŒå€å圢æ ã»ç§ç®ã»é倿éãªã©ïŒãæç¢ºã«ããŸãããããã®ããã§ãå¿åå ã®ç é¢ãæœèšã®ç念ãç¹è²ã調ã¹ãããã®ç°å¢ã§åãããçç±ããèšèªåããŸããããšãã°ããå°åå»çã«è²¢ç®ãããšããç念ã«å ±æããç§ãå°åã®é«éœ¢è ã«å¯ãæ·»ãçè·ãæäŸããããšæããŸããããªã©ãæœèšãšã®çžæ§ãã¢ããŒã«ããããšã倧åã§ãã
ãªã³ã©ã€ã³é¢æ¥ã§ã®æ³šæç¹ãšæåã®ã³ã
æè¿ã§ã¯ãªã³ã©ã€ã³ã§ã®é¢æ¥ãå°å ¥ããå»çæ©é¢ãå¢ããŠããŸããæ £ããŠããªããšæžæãå Žé¢ãå€ãããããã£ããæºåãããŠèšãããšãæ±ããããŸãã
éä¿¡ç°å¢ã»ç®ç·ã»èæ¯ã®æé©å
éä¿¡ãäžå®å®ã ãšå°è±¡ãæªããªããããæç·æ¥ç¶ãéä¿¡ç¶æ³ã®è¯ãç°å¢ãéžã³ãŸããããã«ã¡ã©ã®äœçœ®ã¯ç®ç·ã®é«ãã«åãããèæ¯ã¯ç掻æã®ãªãã·ã³ãã«ãªå£ãçæ³ã§ãããŸããç §æãé¡ã«åœãŠãããšã§ãæããã¯ãã¯ãããå°è±¡ã«ãªããŸããæè£ ã察é¢ãšåæ§ã«ããžãã¹ã¹ã¿ã€ã«ãéžã³ãå§¿å¢ã声ã®ããŒã³ã«ã泚æãæããŸãããã
颿¥ã«èœã¡ãåŸã«ããã¹ãè¡åãšèãæ¹
颿¥ã§èœã¡ãã®ã¯ã決ããŠãŽãŒã«ã§ã¯ãããŸãããããããæ¬¡ã«æŽ»ããããã®ã貎éãªããŒã¿åéã®ãã£ã³ã¹ããªãã§ããããã§ã¯ãäžæ¡çšã®éç¥ãåããããšã«ã©ã®ãããªã¹ããããèžãã°ã次ã®é¢æ¥ã§è¯ãçµæãåŒãå¯ããããã®ããå ·äœçã«ç޹ä»ããŸãïŒ
èœã¡èŸŒãŸãæ¬¡ã«æŽ»ããããã®æ¯ãè¿ãè¡
颿¥ã§èœã¡ããšãã€ããèªåã¯ãã¡ãªãã ããšèœã¡èŸŒãã§ããŸããã¡ã§ããããã§ããããã§çµããã®ã¯ãã£ãããªãïŒå€§åãªã®ã¯ã颿¥ãã²ãšã€ã®ãçµéšããšããŠæããããããåŠã³ãåŸãããšã§ãã
èšé²ãšæ¹åã颿¥åãé«ãã
颿¥åŸããã«ãèããã質åãèªåã®åçãã¡ã¢ããŠãããŸãããããã®ããã§ããèšèãè©°ãŸã£ã質åã¯ãªãã£ããããå¿æåæ©ã«èª¬åŸåããã£ããããªã©ãèªå·±åæããŸããå¯èœã§ããã°ããšãŒãžã§ã³ãçµç±ã§ãã£ãŒãããã¯ããããã®ãâãèšé²âåæâæ¹åã®ãµã€ã¯ã«ãåãããšã§ã颿¥ã¹ãã«ã¯ç¢ºå®ã«ç£šãããŠãããŸãã
çè·åž«è»¢è·æŽ»åã®æŠç¥ãèŠçŽãã¿ã€ãã³ã°
ãäœç€ŸåããŠãæãããããªãâŠâŠããããªãšãã¯ãå¿åå ã®éžã³æ¹ãèªå·±PRã®å 容ããºã¬ãŠããå¯èœæ§ããããŸãã
èªå·±PRã»å¿æåæ©ã®åèšèš
èªåãäŒãããããšãšãçžæãèãããããšããºã¬ãŠããªãããèŠçŽããŸãããããç§ã¯ããããçè·ãããããã ãã§ãªããã埡é¢ã®ãããªäœå¶ã§ãªãããããå®çŸã§ãããšèããŸããããšãã£ãããã«ãçžæã«é¿ã衚çŸãæèããŠåèšèšããŠã¿ãŠãã ããã
çè·åž«è»¢è·æåè ã®äœéšè«ã«åŠã¶
ä»ã®äººã®æåäœéšã«ã¯ã颿¥çªç Žã®ãã³ããããããè©°ãŸã£ãŠããŸããããã®äººãäžåºŠèœã¡ããã©ããããªå·¥å€«ã§çªç Žãããã ïŒããšãããªã¢ã«ãªå£°ã¯ãäœããã®å±ã¿ã«ãªãã¯ãã
倱æããã®åŠã³ãšæåãžã®ã¹ããã
ããšãã°ãã1åç®ã®é¢æ¥ã§ã¯ç·åŒµããŠããŸã話ããªãã£ããã©ãé²é³ããŠç·Žç¿ããã2åç®ã§å å®ãããããããªã©ãå°ããªå·¥å€«ã次ã®çµæã倧ããå·Šå³ããŸããèŠåŽããŠåŸãæèšã¯ãããªãã®æŠåšã«ãªããŸãïŒ
颿¥3飿ããé転ïŒçè·åž«è»¢è·ã§æåãã€ããã ãªã¢ã«äœéšè«ã¯ãã¡ãâŒ
ãŸãšãïœé¢æ¥ã«èœã¡ã確çãæããè¡åã
颿¥ã§èœã¡ã確çââ確ãã«æ°åãèŠããšã·ã§ãã¯ãããããŸãããã§ããèœã¡ãããšã¯ãçµããããããªãããã¹ã¿ãŒãå°ç¹ããªãã§ããå€ãã®çè·åž«ãäžæ¡çšãçµéšããªããããèªåã«åã£ãè·å Žã«ãã©ãçããŠããŸãã
çµéšãç©ã¿éããããšã§èªä¿¡ãšå®åãè²ã€
ããšãçµæãæãéãã«ãªããªããŠãããã®çµéšã¯ç¢ºå®ã«ããªãã®è²¡ç£ã«ãªããŸãã颿¥ã®ãã³ã«èªåã®äŒãæ¹ãæŽç·Žãããå¿åå ãšã®ãããã³ã°æèŠã磚ãããŠãããŸããäœåºŠã§ãææŠã§ããããããçè·åž«è»¢è·ã®åŒ·ã¿ã§ãããã®ã§ãã
倱æãæããååãã«è»¢è·æŽ»åãç¶ããã
äžæ¡çšéç¥ãåãåã£ããšãããç§ã£ãŠãã£ã±ããã¡ãªã®ããªâŠããšæããã®ã¯åœç¶ã§ããã§ãããã®æ°æã¡ã«æãããæ¬¡ã®äžæ©ãèžã¿åºããããæ¬åœã®åè² ãæºåãéããèªåã客芳çã«èŠã€ããçµéšãç³§ã«ããŠããã°ãããªãã«ãŽã£ããã®è·å Žã¯ãã£ãšèŠã€ãããŸãïŒ