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Kotler, P., & Keller, K. L. (2016). Marketing Management (15th ed.). Pearson.
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ãâ 賌買å¿çã¢ãã«ãAIDAãã®æå±ãStrong, E. K. (1925). The Psychology of Selling and Advertising. McGraw-Hill.
ãâ æ¶è²»è å¿çãšåºåã®åœ±é¿ã«ã€ããŠã®å€å žçç ç©¶ãSchwartz, E. (1966). Breakthrough Advertising. Boardroom Books.
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