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  • Shop Different: How Retail Revealed Apple's Genius

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Shop Different: How Retail Revealed Apple's Genius

by Ron Johnson (Author), Zander Nethercutt (Author) Format: Hardcover
5.0 out of 5 stars (1)
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The store you know. The story you don't.

When Steve Jobs hired Ron Johnson to create the Apple Store in 2000, conventional wisdom said that the internet would put stores out of business. By the time he left Apple in 2011, Johnson and his team had created the most respected and profitable retail stores in the world. And even then, skeptics were still predicting the death of physical retail.

In Shop Different, Johnson reveals how it happened: how he earned Jobs's trust, how they developed a vision for a store that would win not by selling but by serving, and how he convinced Jobs that the store's service philosophy should be rooted in something as intangible as love. Johnson then gives readers a new look at Apple's ascent to the most valuable company in the world; offers an inspiring vision for a future in which retailers win on connection, service, and experience; and shares an honest look at what leads to successand what can follow.

Shop Different is not a traditional business book. It is an insider account of one of the most important retail successes of our time, a guide for anyone trying to lead through technological change, and, in the age of artificial intelligence, a profound reminder of what it means to be human.

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  1. Print length
    320 pages
  2. Language
    English
  3. Publisher
    Harper Business
  4. Publication date
    22 Sept. 2026
  5. Dimensions
    15.24 x 2.46 x 22.86 cm
  6. ISBN-10
    0063456958
  7. ISBN-13
    978-0063456952
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Product details

  • Publisher ‏ : ‎ Harper Business
  • Publication date ‏ : ‎ 22 Sept. 2026
  • Language ‏ : ‎ English
  • Print length ‏ : ‎ 320 pages
  • ISBN-10 ‏ : ‎ 0063456958
  • ISBN-13 ‏ : ‎ 978-0063456952
  • Item weight ‏ : ‎ 426 g
  • Dimensions ‏ : ‎ 15.24 x 2.46 x 22.86 cm
  • Best Sellers Rank: 1,995,494 in Books (See Top 100 in Books)
  • Customer reviews:
    5.0 out of 5 stars (1)

About the authors

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  1. Zander Nethercutt

    Zander Nethercutt

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    Zander is a Chicago-based writer and graduate of Kenyon College in Gambier, Ohio. His viral essay on the Apple Store, "The Luxury Network," earned him Ron Johnson's attention and the opportunity to help him tell his story. It is his first book.

    See more on the author's page
  2. Ron Johnson

    Ron Johnson

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    I'm a life long retailer and best known as the creator of the Apple Store and for bringing good design to Target. My upcoming book, SHOP DIFFERENT: HOW RETAIL REVEALED APPLE'S GENIUS, is available for preorder and will be published by Harper Collins on September 22nd, 2026. I'm a first time author but love telling stories as a motivational speaker and mentor to others. I wrote SHOP DIFFERENT for a simple reason: throughout my career books changed my life. Early in my professional career authors such as Stephen Covey and Tom Peters profoundly influenced how I thought about leadership and business. After years of encouragement to tell the Apple Retail story, I decided it was time to share the lessons I learned with the next generation of leaders. SHOP DIFFERENT is much more personal than I anticipated when I started writing but believed it the best way to communicate my story and inspire readers. I hope you enjoy reading it as much as I did writing it.

    See more on the author's page
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5 out of 5 stars
1 global rating

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  • Tim
    5 out of 5 stars
    Kindness at Scale: How Values Built the Apple Store
    Reviewed in the United States on 24 September 2026
    Format: Hardcover
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    Full content visible, double tap to read brief content.

    Fascinating history and beautifully written. The book enhances a naturally compelling story through three threads: First, it is a story of Johnson’s journey toward and in retail, where he found a vocation. This is a compelling story on its own. Second, it illustrates his philosophy and worldview, rooted in his upbringing surrounded by people of extraordinary character and who helped cultivate his intuitive genius. Third, it captures the important nuts and bolts history. These three pieces - personal journey, worldview, and history - make for a compelling and memorable read.

    Through the book’s story Johnson illustrates how he embedded values into his work - kindness, the Golden Rule - in a way that enabled him to live out a vocation while having impact. Jobs has been described as having a distinctive worldview, and Johnson has this as well. He describes the process of co-creating the stores which reveals how these were an expression of creativity and innovation. It’s easy to look back in retrospect and see them as inevitable when in reality they were far from it. Their creation was an expression of values-driven authenticity, along with savvy and hard-nosed execution.

    The book is an important story of both remarkable business and living one’s vocation.

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